

PRESENTATION ON
TOPIC: A study on investors investment and analysis of their
behaviour on various investment avenues in india”

SUBMITTED BY:
ANKITHA L D
2nd MBA
HRIHE
Hassan


 STATEMENT OF THE PROBLEM
This study on investor’s behaviour is an attempt to
know the profile and the characteristics of the
investors so as to understand their preference
with respect to their investments. The main focus
of the study is to discover the influence of
demographic factors like gender and age on
risk tolerance level of the investor. The study
mainly concentrates on the factors that influence
an individual investor before making an
investment. It also studies the various patterns in
which investors like to invest their money based
on their risk tolerance level and other
demographic factors like income level,
occupation etc.
 NEED FOR STUDY
 Investing money is a crucial and deciding the avenues where to
invest needs a lot of planning.
 In India people are more conservative and hence prefer
investments that are less risky.
 Similarly there are other demographic factors like age, income
level, gender which affect their decision.
 As the availability of financial products increase, perception of
investors towards such avenues changes over a period of time.
 It becomes important for a marketer to understand the perception
of investors towards investment avenues to successfully pitch the
product. Marketing is known as meeting needs profitably.
 This report attempts to study the behavior of Indian investors
while making an investment. Here we also look upon other factors
that influence them while making investment decisions.
 Innovations in financial products like derivatives, unit linked
insurance products, fund of funds likewise are not easily
understood by the investor.
Puneet (2014) study to analyse the awareness level
and investment behaviour of salaried
individuals towards financial
products.
Mani(2014) “Awareness and Selection of Different
Financial Investment Avenues for the
Investor in Pune City”.
Mazumdar (2014) “Individual Investment Behaviour
with Respect to Financial Knowledge
and Investment Risk Preference”.
Umamaheswari (2014) study on “Coimbatore based Salaried
Investors’ Awareness, Attitude,
Expectation and Satisfaction over their
investments”.
Chavare (2013) a study to know the investment
practices of senior college teachers in
Western Maharashtra.
Jayabal et al (2011) “Sources of Information among
different Segment of Investors”.
Sanchita (2008) on “Investment Avenues and
Investor’s Choice”.

Sanchita (2008) a study on investment pattern and

awareness of the salaried class
investors in Nilgiris District
Reddy et al (2007) “Demographics and Investments
Choice among Indian Investors”

Shobhaba (2006) a study on investor’s awareness and

preferences

Anitha (2014) on “Investors’ Perception towards

Investment”.

Kanagaraj (2014) perception of women investors

towards investments.
Senthilkumar (2014) study on “Investors’ Attitude towards
Savings in Post Office”

Thulasipriya (2014) study on investment pattern of

Government employees - an empirical
study
Veeramani (2014) “Risk Perception and Return for
Individual Investment”.

Samita (2013) out “A Study of Investment Pattern of

Central Government Employees after
the Implementation of Sixth Pay”
Sellappan (2013) the Investment Attitude of Women
towards Different Sources of
Securities -
Arti (2011) “Investment Attitude of Rural
Investors”.
Jothilingam (2011)) study on “Difference in Gender
Attitude in Investment Decision
Making in India”.
Mittal et al (2011) a study to find out the main objective
of the investors in Namakkal District
towards making investments and to
assess the investors’
.Ranjith, (2002) “A Study of Psychological Reasons for
Gender Differences in Preferences for
Risk and Investment Decision”.
Lodhi (2014) “Risk Preference of Investors in the
City of Ahmedabad”

Das (2014) on “Factors Influencing Individual

Investor Behaviour: An Empirical
Study of City Karachi”
Stephan (2009) “A study on the influence of
demographical variables on the factors
of investment”
Pandian (2013) Investment Avenues for Senior
Citizens”

Sireesha (2013) Liquidity Preference among

Employed Women”

Malekar (2012) “A Study of Investors Preference

towards Various Investments Avenues
in Dehradun District”.
Giridhari et al (2011) study on impact of demographics on
select investment avenues: a case
study of twin cities of Hyderabad and
Secunderabad, India
Thirupath (2011) “A study of investor behaviour on
investment avenues in Mumbai Fenil”

Bandgar (2000) “Investment Preferences among

Urban Investors in Orissa”
OBJECTIVES OF THE STUDY
Primary Objectives
 To study the investment characteristics of investors
 To study the objectives of investment plan of an
investors
 To study the demographic information of investors
Secondary Objectives
 To know the preferred investment avenues of investors
 To identify the preferred sources of information
influencing investment decisions
 To understand the risk tolerance level of the investors
and suggest a suitable portfolio
 To study the dependence/independences of the
demographic factors (Gender, Age, income level) of the
investor and his/her risk tolerance level
 SCOPE OF STUDY
Based on previous research in related areas, a
questionnaire was constructed to measure the
investment pattern of individuals on the basis of
demographic characteristics and the risk tolerance
of investors was also calculated. It helped us to
understand how an Indian investor behaves while
investing.
This study will be helpful to mutual fund companies
and other investment companies to understand
individual behaviour of investors so that they
could build suitable investment options for them
individually. Also this study will help the investor
to decide the areas where they could invest.
HYPOTHESIS
A hypothesis describes the relationship between or among variables.
 Hypothesis has been found between following factors:
 Gender and risk tolerance of respondents
 Age and preferred investment avenues by the respondents
 Income and investment avenues preferred by the respondents
 Age of respondents and time horizon for investment
 Age and risk tolerance of the respondents
 Sampling Type: The sample size has been
taken by non-random convenience sampling
technique
 Sampling area: the area of research is kodagu.
 RESEARCH DESIGN:-


 EXPLORATIVE RESEARCH
 Data will be collected both from primary as well
as secondary sources as described below:
Approach constitutes of both
 Primary data.

 Secondary data.

 PRIMARY SOURCES:

 Directly meet to the investors and collecting the

data through questionnaire

.
 SECONDARY DATA:
 It refers to those data that was already being
corrected by and analyzed by someone else.
This data is collected from
 Journal Reports
 Magazines.
 Newspapers and books
 Website
 STATISTICAL TOOLS-
 Statistical techniques like Chi square test,
simple percentage method are used to analyze
and interpret raw data. Chi square was used to
show the dependency/independency of
various factors.
 After collecting the data its variable having
defined character, it was tabulated and
analysed with the help of charts and graphs in
Microsoft Excel 2007.
LIMITATIONS OF THE STUDY
 No study is free from limitations. The
limitations of this study can be:
 Sample size is small because of the time
constraint
 Respondent may be hesitant to provide their
investment details
 Behaviour of investors doesn’t remain same for
long time
 Time for the study is limited

 Limited to Kodagu region