AGENDA

DCase sum m ary

DAnalysis

DApple Tod ay

DSuggestion
Steve Jobs Steve Wozniak
1955 - 2011
 Apple II - 1978
Apple I - 1976

Jobs's resign _
1985 Mancintosh _ 19S4
Powerbook -1991

By 1990:
Apple was the most profitable PC company
in the world
 SWOT ANALYSIS...
Strengths
• Well recognized ,product dif ferentiation unique design, easy
to use prod ucts
• 4th largest player in the global mobile phone market
• Strong brand image, Brand stability ,High brand loyalty
• Powerf ully financial perf ormance
• Focused R&D d riving innovation Holds 5% market share in
mobile phone market

• 18.5% market share of global smartphone market

• Complete hardware/sof tware package

 SWOT ANALYSIS Cont ...

Weaknesses
• Patent infringement lawsuit may affect financial
condition and operating results

• Product recalls, defects may harm reputation

and as significant warranty and other expenses

• 2010, antennae problems in iPhone 4-

replacements free of charge
 Opportu nities
• Strong growth in smartphone and tablet markets to boost Apple's
revenues
• Robust outlook for mobile ad vertising market provides growth
opportunity

• Shipment of smartphones expected to be 850 million by the end of

2013

• iPhone business continues to increases

• Strongest player in mobile apps market (350,000 apps)

• Mobile advertising market is forecast to reach approximately $25
billion by 2015

• Increasing demand of online music and other like cloud based

.
services.
 Threats
• Rising popularity of Google And roid may affect its market
share

• 350,000 And roid smartphones are activated daily, 150,000

iPhone activated daily

• Steve Job's was innovative and a visionary for Apple. His death
has started affecting fu rther developments in Apple

• Very reliant on specif ic suppliers and component providers

• Intense competition

• Highly dependent on consumer pu rchases

&Political factors are basically to what degree
the government intervenes in the economy, Political
factors include areas such as tax policy, labour
law, environmental law, trade restrictions, tarif fs,
and political stability,
& c n mic factors include economic growth, interest
rates, exchange rates and the inflation rate, These
factors have major impacts on how businesses
operate and make decisions, Exchange rates affect
the costs of exporting goods and the supply and
price of imported goods in an economy,
 ial factors include the cultural aspects and
include health consciousness, popula ion
growth rate, age distribution, career attitudes
and emphasis on safety. Trends in social factors
affect the demand for a company's products
and how that company operates.
hn t a factors include technological
aspects such as R&D ac ivt y, automa ion,
technology incentives and the rate
of technological c ange.
 inc ude ecological and
environmental aspects such as weather, climate,
and climate change, which may especially affect
industries such as tourism, farming, and
insurance,
t>-. factors include discrimination
law, consumer law, antitrust law, employment
law, and health and safety law. hese fac ors
can affect how a company operates, its cos s,
an the demand for its products .
Redu ction In Packaging-Reduction
Carbon Emission
7 o
e
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