RIGA TECHNICAL UNIVERSITY

‘‘STRETAGIC MARKETING MANAGEMENT IN CIVIL CONSTRUCTION’’

CONSTRUCTION INDUSTRY IN INDIA AND FRANCE

191AIG026 – KEVINKUMAR D. SAVALIYA

INTRODUCTION

AREA – 3232,87,263 SQ. KM AREA – 643,801 SQ. KM

POPULATION – 1, 324, 171,354 POPULATION – 66.99 MILLION
DENSITY – 394.6 / KM2 DENSITY – 119 / KM2
GDP – USD 2.454 TRILLION ( NOMINAL 2017) GDP – USD 2.583 TRILLION ( NOMINAL 2017)

GDP PER CAPITA - USD 2,010 ( NOMINAL 2018)

GDP PER CAPITA – USD 42,953( NOMINAL 2018)

INDIA FRANCE
 CONSTRUCTION INDUSTRY STATISTICS
•Construction industry is 2nd largest industry of
the country after agriculture accounting for 11
percent of India's GDP. Indian construction
industry employs 32 million people and its total
market size is estimated at INR 2,48,000 crores.
The level of the country’s development is
reflected by its infrastructure and the desperate
need for infrastructure and development has
increased the demand of the construction
industry in India.
•The activities of the construction industry
include working on new structures as well as
additions, and repairs to existing ones.
INDIA
•The French construction industry has existed
and maintained a vital presence in the economic
life of the country for many years. It has had
years of large success and has carried its
technological resources and capabilities outside
its home boundaries. Today, even if the situation
is not as glorious as in the past, the construction
industry is still an important part of the
economic life of the country as it contributes
about 7% to the GNP, provides employment for
12% of the working population and includes
about 18% of the firms. Internationally, the
French construction industry has also been very
active and has done work in most of the
geographical areas of the globe. In 1985, foreign
activity represented about 13% of the total
construction activity to existing ones.
FRANCE
CONSTRUCTION - ROLE IN INDIAN- FRENCE
ECONOMY 2.5

1.5

1 INDIA
FRANCE

0.5

0
2015 2016 2017 2018 2019
GDP Growth in %
CONSTRUCTION - ROLE IN INDIAN- FRENCE
ECONOMY
3

2.5

1.5
INDIA
FRANCE
1

0.5

0
2015 2016 2017 2018 2019
SECTOR ADDED VALUE GROWTH IN %
SWOT – INDIA/FRANCE
STRENGTH
• Advanced project management
• Work force stimulation
• Having knowledge about sub-
contractors
• Modern technology
• Use of modern machinery
• Use of modern PERI form work
• Skill-full work team
STRENGTH
• Structural lack of housing due to
demographic developments.
• Low interest rates.
• Government support through tax
exemptions.
SWOT – INDIA/FRANCE

WEAKNESS
• Incapability of the work team to adjust
to working with modern type of
formwork
• Resistance of the workers towards
adoption of new working methods.
• Uncoordinated workers.
• The possibility of injury at work.
• An undeveloped interrelation with the
sub-contractors.
WEAKNESS
• Slow down of economical growth.
• Lack of skilled workforce.
• Costs rising faster than prices.
• Downturn in the new residential
market.
SWOT – INDIA/FRANCE

OPPORTUNITY OPPORTUNITY
• Favorable contract terms. • Transportation. (low-cost carriers)
• A reliable investors • Trends in tourism demands.
• The possibility of working on future • Infrastructure development.
project with the investor.
• New emerging markets.
• Favorable financing method according
to the advance rate and payment • European union support
dynamics.
• The possibility of developing a
functional and coordinated project
team.
SWOT – INDIA/FRANCE

THREAT THREAT
• A high level of ground water. • Environmental degradation
• A small area for storage and • Oversupply
manipulation on the construction site • Concentration and Globalization.
itself. • Infrastructure
• A supervisory board is also the • Political crisis.
projector.
• Political intervention.
• The investor constantly changes the
allocation of premises inside the
business object.
MAJOR CONSTRUCTION COMPANIES IN INDIA
L&T Engineering & Construction Division (L&T ECC), Chennai

Shapoorji Pallonji & Co Ltd, Mumbai

Gammon Infrastructure Projects Limited (GIPL), Mumbai

Tata Projects Ltd, Mumbai

Afcons Infrastructure Limited, Mumbai

GMR Group, Mumbai

Hindustan Construction Company (HCC), Mumbai

MAJOR CONSTRUCTION COMPANIES IN FRANCE
Vinci , Neronde, France
Eiffage
KRT Consrtuction
Lafarge
THANKS FOR THE ATTENTION