Bags and Pouches

Executive
Summary
 Business Goals
•Increase the number of design per year
•Increase profit
•Satisfy customers with Denimia’s products
•Expand to other major cities in the country: Cagayan
de Oro City, Davao City, Cebu City and Makati City
•Diversify into more eco-friendly products
 Objectives
To be bags and pouches manufacturing company who exceed customer’s
expectations
To increase the number of designs offered by 10-20% per year
To develop a profitable/sustainable company
To increase the number of product sold by 30% each year.
To at least maintain a 65% gross margin
 Philosophy

•Listening to customers is the key to understanding.

•Employees are a sustainable strategic advantage.
•Never avoid making decisions.
•Business is a marathon so make sure you can
survive the race.
 Keys to Success
•Store design that will be both
visually attractive to customers,
and designed for fast and efficient
operations.
•Employee training
•Marketing Strategies aimed to
build a solid base of loyal
customers.
Company
Description
A. Bags for women
B. Sling bags for men
C. Pouches
Product Logo/Hallmark
Marketing Plan
 “If there is no
failure, there is no
growth”
-Park
Market Analysis

11%

25%
Teenagers
64%
Adult
Others
 Marketing Mix
PLACE
DISTRIBUTION
ADVERTISING AND PROMOTION
PRICING
SWOT Analysis
 Strengths
•Unique style of assorted bags and pouches.
•The flexibility to provide customized denim
stuffs.
•Good internal communication.
•High durability of the products.
•Versatility or ability to adapt toan ever-
changing environment.
 Weaknesses
•Currently struggling to meet deadlines to
market the products.
•Limited start-up costs due to low budget
Opportunities
•Good location to market the products.
•Timeliness of the products that is
essential to meet the demands of the
people.
•Low risk.
Threats
•High cost of raw materials that will lead to
an increase of the products’ prices.
•Competitors that have experienced and well
financed.
 Pricing Strategy
•Men’s bag ₱199-399
•Women’s bag ₱219-399
•Pouches ₱99-199
Packaging
Store Lay-out
Display Area
Customer’s Lounge
Advertising
Billboards
Television
 Company Slogan/Taglines

•Denims that Never goes out of Style.

•Think Denim.
•Designed for You.
Sales Strategy
Sales Forecast at the 1st year of operation.
450,000.00
400,000.00
350,000.00
300,000.00
250,000.00
200,000.00
150,000.00
100,000.00
50,000.00
0.00
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
 Exit Strategy
•Liquidation
•Clearance Sale
Organization and
Management
Organizational Chart
Louise Larot
Gen. Manager/ Owner

Johaine Cababat Jessa Manzanero Yvounnie Labajo

Sales Manager Production Manager Accountant

Bianca Nicdao Johara Ibrahim

Sales Clerk Seamstress

Almirah Tanggote
Seamstress
Personnel Plan
PERSONNEL YEAR 1 YEAR 2 YEAR 3
General Manager/Owner 450,000 450,000 450,000
Accountant 237,600 237,600 237,600
Sales Manager 360,000 360,000 360,000
Sales Clerk 144,000 144,000 144,000
Production Manager 360,000 360,000 360,000
Seamstress 1 144,000 144,000 144,000
Seamstress 2 144,000 144,000 144,000
Total People 7 people 7 people 7 people
Total Payroll 1,839,600 1,839,600 1,839,600
Financial Plan
Start-up Summary
Highlights

4,000,000
3,500,000
3,000,000
2,500,000
Sales
2,000,000
Expenses
1,500,000 Net Profit
1,000,000
500,000
0
YEAR 1 YEAR 2 YEAR 3
Start-up Requirements
Expenses Amount
Legal Fees/Business Permit 5,000.00
Website Development 10,000.00
DSL set-up 1,900.00
Denims 50,000.00
Others (Threads, Zippers, etc) 10,000.00

Total Start-up Expenses 76,900.00

Start-up Assets
Assets Amount
Cash 30,000.00
Cash in Bank 100,000.00
Bags and pouches for store display during 200,000.00
opening
Store & Office furnitures 100,000.00
Computer w/ accessories 30,000.00
POS 16,000.00
CCTV/Security cameras 15,000.00
Tools 23,000.00
Operational Equipment 20,000.00

Total Start-up Assets 534,000.00

Liabilities & Capital
Liabilities & Capital Amount
Liabilities 0.00
Denimia’s Capital 534,000.00

Total Start-up LC 534,000.00

Break-Even Analysis
Expenses Cost
Start-up Expenses 25,633.33 (divide to three years)
Rent Expense 240,000
Salaries & Wages 1,839,600
Commission 100,000
Advertisement expenses 400,000
Others cost not stated above 20,000
Total expenses incurred 2,625,233.33
 BREAK-EVEN ANALYSIS FOR 1 YEAR
500,000.00

400,000.00

300,000.00

200,000.00

100,000.00

0.00

-100,000.00

-200,000.00
SALES EXPENSES PROFIT/LOSS
 DATA FOR SALES FOR THE 1 ST YEAR OF
OPERATION
MONTH SALES EXPENSES PROFIT
JANUARY 135,000.33 218,769.44 -83,769.11
FEBRUARY 148,000.00 218,769.44 -70,769.44
MARCH 152,233.00 218,769.44 -66,536.44
APRIL 150,000.00 218,769.44 -68,769.44
MAY 167,000.00 218,769.44 -51,769.44
JUNE 160,000.00 218,769.44 -58,769.44
JULY 223,000.00 218,769.44 4,230.56
AUGUST 200,000.00 218,769.45 -18,769.45
SEPTEMBER 289,000.00 218,769.45 70,230.55
OCTOBER 262,000.00 218,769.45 43,230.55
NOVEMBER 310,000.00 218,769.45 91,230.55
DECEMBER 429,000.00 218,769.45 210,230.55
TOTAL 2,625,233.33 2,625,233.33 0