PROPAGANDA

A MUST
SEE!
Everybody is doing it!
 WHAT?
A message used to persuade
you to believe something or do
WHY? something
To persuade you WHO?
to buy something, •Corporations
think something, •Government
or do something. PROPAGANDA
•Individuals

WHERE?
Commercials Packaging
Speeches Stores
Billboards Internet
Newspapers Everywhere!
 BANDWAGON
Persuading people to
do something by
letting them know
others are doing it.

All the
cool kids
are doing it
Bandwagon works because it makes you think
“everyone is doing it” and you should too.
Propaganda Devices\Lactacyd Cool
& Fresh 2014 TVC-30s.mp4
TESTIMONIAL

Using words and images of a

famous person or an expert to
persuade.
 Propaganda Devices\Colgate
Dentist DRTV.mp4

Propaganda Devices\Palmolive Naturals

Soft & Moisture Soap Commercial -
Anne Curtis.mp4
REPETITION
Propaganda Devices\Brush 3x
A Day - New Colgate TVC
2014 HD.mp4
 PLAIN FOLKS
• Establish that the speaker is regular and
ordinary and has the same views and
opinions as the people he is appealing to.
• Creates a sense of camaraderie between
the speaker and his audience which helps
build belief in the idea.
Propaganda Devices\Binay for
President 2016 [Not Nognog at
Pandak] TV Ads.mp4
 Card Stacking
• This can also be called Cherry-Picking.
• The propagandist uses only those facts and
details that support their argument.
• The selected reasons are used to support the
conclusion. You will get misled if you do not
notice that important details are missing.
Propaganda Devices\Globe
Prepaid GoSURF50 with Spotify,
Wattpad, and NBA League
Pass.mp4
•Bandwagon
•Testimonial
•Repetition
•Name-Calling
1. Why do you think it is important for
us to know the Propaganda Devices
in the commercials that we are
watching?

2.Give an instance when you bought

a product because of its commercial
that you have watched but
regretted it afterwards.
Your deeper understanding of propaganda
devices can:
– Save you lots of money.
– Assist you in making better political
decisions.
– Help you distinguish between fact and
opinion.
– Aid you in persuading others.