CRIME DETECTOR AND

EMERGENCY ALERT WATCH

(CDEA W2)
PRODUCTS AND SERVICES
VISION STATEMENT MISSION STATEMENT
Our vision is to be theOur mission as a crime detector
preferred
emergency alert wrist and watchemergency
provider alert wrist watch
company efficient,
dedicated in delivering effective, is to develop a highly
successful,
with integrity and accountability usingprofitable
both business which
provides
proven and innovative method quality product and services in
in providing
security. We intend also tothebePhilippines
recognized for
as an ideal business not
only in emergency
an authority in terms of providing the country but also throughout
Asia. and Asia.
alert watch here in the Philippines
 Strength
Weakness
Opportunities
Threat
The strategic
Beinglocations
new
The to
we
factthe
intend
business
that we are the we first to launch a
covering,consider
the business Like
we any
will be other business, one of the
as our
crime weakness,
detector we don’t alert wrist
and emergency
operating on and major
our excellent
watch, providethreatsustothat
withwe unlimited
are likely going
have the financial capacity meet
customer service culture towill
opportunities face is economic
our productsdownturn.
todefinitely
sell It is a
the demand of our customers if we to number
count as one of of fact that
ourcustomers
strength. economic
also we dodownturn
because
We not have affects
will notcompetitors.
limit the number ofbeen
products
have a well- experienced and qualifiedor able
We
purchasing have to conduct power.
spending
to be produced.
thorough feasibility studies and market
team that can go all theAnother
way to give is when someone will tend
survey and we know what our potential
our clients valueclients
for theirwillmoney;
to copy
be our a business
looking and develop
for when they like
team that are trained
patronizeandourequipped
service. to
products.
pay attention to details.

SWOT ANALYSIS
TARGET MARKET
 Throw an opening Ensure that we
party in order to introduce our business
create awareness for to relevant potential
our new business. customers.

Use social media Attend business

platforms such as seminars and fairs
Facebook and related to us in order
Instagram as well as to promote our
our website to market business.
our product.

Engage in direct
marketing and sales.
MARKETING
PLAN
FOUNDERS
PROFILE RUSSEL MARK BONUS
-Licensed Criminologist
-Board Topnotcher
- Graduate of the
University of the
Cordilleras College of
Criminal Justice Education

Daryl Dodon
PLt. DarylCriminologist
-Licensed Dodon
-Licensed Criminologist
-Board Topnotcher
-Board Topnotcher
- Graduate of the University of
-the
Graduate of College
Cordilleras UC- CCJE
of
Criminal Justice Education
-Former Dean of Mankayan
College of Criminology
Jehn Rogielyn Estacio
-Business Administration
Graduate
-Sales Marketing
Management Expert
-Former business owner

Jheanny Mae Daoanis

-Computer Science Graduate
-ProgrammerManagement
Expert
-Experienced working in M3
band designing and creating
devices applications,
computers
Shane Jellica Gagarin
-Business Administration
Graduate
-Accountant
-Sales Marketing
Management Expert
Legal expenses such as obtaining business (Php. 15, 000)
permit, software and others

Cost of purchasing the device components (Php. 150, 000)

(Micro-chip from Wolfson, power
management unit, 6-axis gyroscope,
FINANCIAL PLAN- START-UP
capacitive button, digital signal processor,
VAL decoder, humidity protector,
EXPENDITURE (BUDGET)
navigation software)-

Marketing and publicity expenses (grand (Php. 30, 000 )

opening promotion expenses and general
marketing and publicity expenses)

Start- up expenses (furnitures, phones, ( php. 150,000)

computers and printers)

Cost of company equipment (security, cash (Php. 20, 000)

register, signage)

Cost of throwing an opening party (Php. 35, 000)

Miscellaneous (Php. 30,000)