INTRODUCTION TO

BUSINESSPREPARATION
PLAN

DORIE MINA
 OBJECTIVES:

1.To define Business Plan,

2.To specify the major sections of the
business plan, and
3.To identify the information included in the
Introduction section of the business plan.
The need for a Business Plan

• The business plan is prepared in determining

possible business situations considering the
different perspectives of people who are
interested in the business. The business plan
is actually a road map of a new business.
BUSINESS PLAN

- Is defined as a detailed and integrated

written document that describes the
various activities involves in opening and
operating a new entrepreneurial venture.
10 MAJOR PARTS OF THE BUSINESS
PLAN:
1.INTODUCTION 6. PRODUCTION PLAN
2.EXECUTIVE SUMMARY 7. OPERATION PLAN
3.ENVIRONMENTAL 8. MARKETING PLAN
ANALYSIS 9. FINANCIAL PLAN
4.BUSINESS DESCRIPTION 10. APPENDIX
5.ORGANIZATIONAL PLAN
MAJOR PARTS OF THE BUSINESS PLAN

1. INTRODUCTION
-Presents the general perspective of the business. It
may consist of one to two pages. It includes, the
following sections:
• Proposed name of the business • Description of the business
• Address of the Business • Location of the business
• Name of the owner or owners • Funding requirement and
source
A. Proposed Name of the Business

The formulation and drafting of the

proposed business name is not simple as its
sounds. It is a delicate and important
entrepreneurial task. Remember that the
name of the business may exist in the
market for many years.
The proposed business name must:

1.Reflect the business identify and image,

2.Promote the philosophical values and culture
that the business values the most,
3.Profess the brand identity of the product, and
4.Attract or influence the target consumer.

NOTE: At least three (3) suggested trade names must be submitted to the
Department of Trade and Industry for approval and registration.
B. Address of the Business

It is important that the address of the business is

correctly written because all business correspondence
are mailed to the business address. Raw materials and
other manufacturing supplies are also shipped by the
seller to the designated business address.
An email address is also necessary today because of
the internet usage, to facilitate electronic
communication between the business and the
customers and other significant parties.
C. Name of the Owner

The name of the owner must be properly stated. In a

sole proprietorship, there is only one owner. In the case
of a partnership, the names of the partners, including
the extent of their liabilities, must be indicated. For
example, if a partner’s contribution takes a form of a
service, a description like industrial partner or limited
partner must properly mentioned.
 For business ventures that will operate as a
corporate entity, the names, nationalities,
and addresses of the incorporators must be
given. Incorporators are person who
originally formed the corporation.
D. Description of the Business

A brief description of the business must include

information about the type of product or service that
the business intends to produce or provide. It may
include brief information about the ultimate mission,
vision, and objectives of the business. The other
products or services that the business plans to produce
or provide must also be mentioned in the description of
the business.
E. Location of the Business

The basic entrepreneurial consideration is to

place the proposed business in a strategic
location that will assure competitive advantage.
The location of the business indicates the
reason/s for the selection of the location. In case
the processing plant is not within the vicinity of
the business, its exact location must also be
described.
The following factors should be considered when
deciding on the location of the proposed business:

1.Proximity to the target market

2.Distance from the sources of raw materials, labor, and
utilities
3.Availability and cost of transportation
4.Peace and order situation
5.Presence of direct competitors
6.The geographic and climatic conditions

NOTE: A map is attached to the location of the business.

 F. Funding Requirement and Source

The estimated total initial cost of the business venture

must be clearly indicated. It should include the projected
breakdown or allocation of the cost, e.g., how much will
be for building, fixtures, equipment, supplies, and working
capital. This section also presents the source or sources of
funds. The initial cost of the investment may be provided
solely by the owner or owners or partly by the owner or
creditors. The estimated period to settle the funding
source provided by creditors must also be mentioned.
GROUP ACTIVITY:
Proposed Proposed Name/s of Brief Reason/s for Initial Possible
business address owner/s description choosing the funding source/s of
name of the location requirement funds
business
PREPARE THE INTRODUCTION SECTION OF YOUR BUSINESS PLAN:

BUSINESS PLAN

(Name and Address of Your Proposed Business)

JYNAPHI PROCESSING COMPANY
216 JALIPA STREET, POBLACION 1
PIGCAWAYAN, COTABATO
www.jynaphi@yahoo.com

OWNED BY:

(Your Names as the Owner)

ANGEL TOLEDO
PRINCESS MALAZARTE
 INTRODUCTION

This section of the business plan presents the description of the business, its location, and the
Total funding requirements and the possible funding source.

Description of the Business

Location of the Business

Funding Requirements and Source of Funds