WHAT IS A FASHION HUB?

Fashion hub is a meeting point for all the major activities related to fashion. It is an
amalgamation of retail spaces, exhibition area, museum, library, conference room, seminar
rooms, office, production units, ramp show areas, food court , boarding facilities et

AIM:
to create interactive, creative and inspiring platforms for various professionals pertaining
to fashion industry and linking architecture and fashion

OBJECTIVE
• To develop a fashion hub that has mix of fashion, buisness, entertain, culture and
leisure andpowerful identity .
• To develop a space that is synonymous to fashion,a statement of time.
• To provide high end for indian fashion and to intregrate its various aspects.
• To incoporate spaces that will help that will nuture and help the upcoming fashion
designersproviding them with marketing support

SCOPE
• India started emerging as a major manufacturer of textile till 2000’s and later took other
dual roleof consumer and manufacturer. therefore the fashion hub will play a pivotal role in
the yearsto come and also enhance the current developments in the industry.
• the Indian fashion industry is an important vein connecting India with other countries.
• India produces very rare and authentic fashion that is unique to the land, owing to this.
• Indian fashion industry is very easily bought and sold in other countries in the name of
popularfashion also , it is very important to make people aware about the process that is
involved inthe production of the garments or the accessories we wear

METHODOLOGY:
• To achieve study of research with books and journals which talk about deployed
structures.
• To find case studies and analysis on the structures through internet. • The study will
also have discussions with faculties, architects, structure and engineers

WHY A FASHION HUB?

• Due to globalisation India has become one of the fastest growing countries in all
aspects.
• The Indian film industry and the fashion industry are the most important veins
connecting Indiawith the other countries.
• India provides very rare and authentic fashion that is unique to the land, owing to this,
it isimportant that the Indian designers are paid for their work in an equivalent manner.
• Indian fashion is very easily bought and old in the other countries in the name of
popularfashion, without actually showing the origin of the stuff.
• also, it is very important to make the people aware about the process that involves in
theproduction of the garments they put or the accessories they wear.
• hence, the project is an attempt to make people aware about the Indian fashion and
theprocess, and produce respect for the same. And to make India emerge as a major hub
forinternational fashion events

ARCHITECTURAL CHALLENGE: A number of shopping malls, garment industries, research and

development centers for the textile industries somehow fail to provide an architectural Icon,
which the fashion industry can relate to and Identify with as a symbol of their profession.
The challenge would be to create a space and buildings with which would keep
the glamorous image of the fashion would. “But at no cost would ignore the
functional aspect of it.
The idea would be to explore the kind of setup a place like a fashion hub deserves. The
building has to be symbolic of the professional stream they are catering to Which is the very
forward and forever beaming with new ideas
DESIGN REQUIREMENTS:

• International flagship store and display space

• Runway ramps for fashion weeks and other fashion shows and associated make up
rooms.
• A parmenent exhibition space a fashion museum
• An auditorium to hold conventions.
• A business center with meeting rooms.
• A fashion library to promote fashion journalism
• Lounges,night clubs and restaurants
• Shopping streets to reflects delhi street fashion
• Studios for photo shoots
• Private galleries
• Designer studios,store and offices
• Product launching center
• Luxury stay for models and designers
• Administration offices
Why in surat?
Surat, an emerging city in the state of Gujarat, is known as the textile city of Gujarat. And,
the epithet is perfectly suited to the city. The textile industry is one of the oldest and the
most widespread industries in Surat. A major part of the city's population is associated
with the textile industry.Overview of the Surat textile industryThe textile industry in Surat
is mainly engaged in the activities of yarn production, weaving, processing as well as
embroidery. Surat is well known for its synthetic products market. It is mainly engaged in
the production and trading of synthetic textile products. Nearly 30 million metres of raw
fabric and 25 million metres of processed fabric are produced in Surat daily. The city has
several textile markets that exist since times immemorial. Zampa Bazaar, Bombay Market,
JJ Textile Market and Jash Market are among them. Katat Gam, Magdalla and Udhana are
the areas of Surat where manufacturing is mainly concentrated. In the course of time,
people from various other places like Rajasthan and Kolkata settled in Surat in order to
carry out their textile business

Brands from SuratThe famous brands of Garden and Vimal textiles evolved from Surat. A
few other brands like Parag and Prafful from Surat did become famous for a short time,
but failed to create a lasting impression in the marketMajor marketsThe main market for
Surat's textile products are India and other Asian countries. Around 90% of polyester used
in India comes from Surat. However, international demand for its products is not very
significant. The Middle East is the major export market for Surat's textile products.
According to experts, more improvisation in the quality is required to cater to the
demands of the international market.
GrowthThe Surat textile industry has grown considerably over time. As per recent figures,
textile production in Surat has grown by 10% in the last 5 years, while the market for
embroidery has grown from an almost negligible amount to around Rs. 30000 million over
the same period.Strengths One of the main reasons behind the growth of Surat's textile
industry is the city's ability to adapt to changes and the latest trends. The city is quick to
respond to any changes in the preferences of people. The industrialists here have strong
entrepreneurial skills.

Challenges faced
The Surat textile industry has gone through quite a few setbacks as well. Most of the
traders have a fixed group of clients, with whom they trade. Most of the business is done on
a credit basis. According to the Federation of Surat Textile Traders Association, the industry
suffered a loss of Rs. 200 crores in the year 2004-05 on account of frauds by customers. The
industry suffered a huge loss in the floods of 2006 as well. Around 40000 textile shops were
damaged in Surat in these floods and the total loss was reported to be at Rs.10 crore per
day. However, the city has always been quick to rise from these setbacks. The rising cost of
power and labour, which consequently raises the cost of production is another issue faced
by the Surat textile industry. Most of the labour employed in this industry is unskilled and
comes from various areas such as Bihar, Orissa, Maharashtra and Uttar Pradesh. The
industry faces shortage of skilled labour. Moreover, severe labour crunch is felt by the
industry during April-June when the laborers travel to their hometowns
The government has set up institutes to train the laborers, but these institutes are not very
well equipped. The lack of an international airport in Surat contributes to the low demand
for its products in the international market. It is also necessary to update the technology
used in the industry as well as the infrastructure. ConclusionIn spite of certain drawbacks,
the city occupies a major position in the production of manmade fabrics. Around 65% of
India's manmade fabric production is done in Surat. The city expects a growth rate of 15-
20% in manmade fabric demand in the near future. Hence, the future of the Surat textile
industry does look bright.

surat
surendarnagar
vadodara
ahemedabad
amreli
valsad
anand
bharuch
bhavnagar
gandhinagar