THE INFLUENCE OF PROMOTION AND

TOURIST ON DEVELOPMENT OF
UJUNG KULON NATIONAL PARK

NAME : AFDELMAN
NIM : 2176065
PROBLEM BACKGROUND The lack of attention of the manager of Ujung
Kulon National Park, in looking at tourist
satisfaction

Not yet realized, the importance of tourists for the successful

development of the Ujung Kulon National Park

Promotional updates are not sustainable, such

as the Ujung Kulon National Park Website

The decline in the tourism of Ujung Kulon

National Park

The lack of speed in Ujung Kulon National Park

in providing services to tourists
 Formulation of the Problem

Are There Promotional Influence on the Development of

Ujung Kulon National Park?
Are There Promotional Influence on Ujung Kulon
National Park Tourists? Development of
Ujung Kulon
Are There Tourist Influence on the Development of National Park
Ujung Kulon National Park?

Are There Promotional Influence on the Development of

Ujung Kulon National Park through Tourists?
 Scope of problem

Promotion, Tourists and Tourism Development in Ujung

Kulon National Park
 THE PURPOSE OF STUDI
Knowing the promotions carried
out at Ujung Kulon National Park
and influence on development

Know Turist Ujung Kulon

National Park influence on
development

Know the influence of promotion on

tourists in Ujung Kulon National
Park

Know the effect of promotion on the

development of Ujung Kulon National
Park, through Tourism
 CREATE A GRID MATRIX

Variable synthesis Dimension Indicator

Tourist Traction 1. Attraction of Ujung Kulon National Park.
Development of a series of efforts to
2. Development of the Ujung Kulon National Park
Ujung Kulon realize integration in Natural Resources
National Park the use of various 1. Introduction of Ujung Kulon National Park
tourism resources, Tourism Products
integrating all forms of Promotion and
2. Increase the motivation of tourists to visit
Marketing
aspects outside tourism
3. Facilitating tourists to visit
that are directly or
Tourism Market
indirectly related to the 4. Providing business opportunities and
employment opportunities to the maximum
continuity of tourism Transportation possible for the community
development 5. The opportunity to enjoy a tourist experience in a
location has conservation
Society
 Variabel Syintesis Dimension Indicator
1 2 3 4

(promotion mix) Promotion refers to (Advertising) 1. Accuracy of advertising in inviting

consumers to visit.
(X1) activities that
communicate the merits 2. The uniqueness of advertising
compared to competitors
of the product and
persuade target 3. The level of accuracy of the Advertising
Goals
customers to buy it Personal Selling
4. The level of customer understanding of
the product
5. The accuracy of the tourism product
Sales Promotion program offered in influencing
consumers to visit
6. The accuracy of the program to
influence expectations, opinions and
Publicity beliefs in the product
7. Conformity in how to communicate with
consumers
 Variable Konsep Sub Variabel/ Dimensi Indikator

Tourist people who are • introduction to Needs 1. Recognize someone's basic

• Information search needs to visit
(X2) not working, or
• Visiting decision 2. Obtaining information about
are on vacation products
• Post-visit behavior
and voluntarily 3. Choose a place that can provide
visit other areas to good service
4. Choosing a product / service
get something else because of its strategic location
5. Satisfied in carrying out the visit
process until the final
transaction
6. Satisfied with the choice of
services provided
 FORMULATION OF THE PROBLEM

Positive and Signifikance Influences DEVELOPENT

PROMOTION

TOURISM

Positive and Signifikance Influences

RESEARCH DESIGN

P 31
X1
X3

X2 P 32

X1 = Promotion
X2 = Tourist
X3 = Development of Ujung Kulon National Park
 RESEARCH RESULTS STATISTIC

ttabel ( )
Variabel KoefIsien β
thitung
0,05 0,01
X1 – X3 0, 217 2,273** 2,021 2,074

X2 – X3 0,398 4,180** 2,021 2,074

X1 – X2 0,418 4,554* 2,021 2,074

X1 – X2 – X3 0,2025 13,155* 2,021 2,074
RESEARCH RESULTS STATISTIC

0,807
X1
Promotion

3,685/0,521/0,271
X3
Development of Ujung
Kulon National Park

X2
Tourist X1 -> X2 –> X3
15,831 / 0,193
Coefficient Interval Influence Level
0,729
0,00 – 0,199 Very low
 CONCLUSION

The influence of promotion on the development of the Ujung

Kulon National Park is 5.3%

The Influennce of promotion on tourists is 27.14%

The influence of tourists on the development of the

Ujung Kulon National Park is 13.83%.

Indirect influence, promotion of the development of Ujung Kulon

National Park through tourists, is 19,3%

To improve the development of Ujung Kulon National Park can be done through
promotions and tourists simultaneously, because the direct influence of promotions,
tourists, and the development of Ujung Kulon National Park is very low