Do Now: In your notebooks….

• Write about a time you convinced some

one to do something or buy something
or believe something? What was it? Ho
w did you convince them? Do you think
you are good at convincing people?
What do all these pictures have in common?
 Persuasive Tech
niques
(Otherwise known as: PROPAGANDA)

PROPAGANDA: techniques used to influe

nce opinions, emotions, attitudes or beha
vior.
 What is persuasion?
Generally an appeal
to emotion, not intell
ect.

An attempt to chang

e your behavior

It attempts to “guid

e your choice”
 Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon Tech
nique

• Everyone is doing it! Y

ou should too!!!
 Testimonial
• Testimonials are quotati
ons or endorsements w
hich connect a famous
or respectable person w
ith a product or item.
 Loaded Word
• Use “loaded
” words like
...
– new
– improved
– best
 Misuse of Statistics

When the statistics are based on a falsehood.

 Name Calling or stereotyping
 Smears or damages an
opponent
 Often used by politicians

In a campaign speech to a logging

company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
 Snob Appeal
•aims to flatter The ultimate driving machine
Lexus sports car

•Makes insinuation
that this product is
better than others.

•“avant garde” ahea

d of the times.
•
Plain Folks
Makes the leaders look like
Plain folks (mom and pop sty
le).
- a convincing method to sh
ow they are just common
people.
- Opposite of snob appeal
 Transfer
-Feelings (good or bad)
are transferred to something else.

Transfer tries to make you view s

omething in the same way as the
y view something else.

In the Kerry vs. Bush campaign, an i

nternet email circulated showing si
milar physical characteristics betwee
n John Kerry and a Frankenstein mo
nster.
 PRACTICE:
What type of propaganda technique is used in the
following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statist
ics
H. Transfer

B. Loaded word
Rules of the Game:
1.) You must arrange your desk in a “
U” formation.
2.) You must pass the board each tim
e. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out!
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique i
s used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

D. Name Calling
What type of propaganda technique is use
d in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

A. Bandwagon
What type of propaganda technique is used in th
e following ad?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
What type of propaganda technique is used in th
e following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistic
s
H. Transfer

Loaded Word
What type of propaganda technique is used in th
e following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statisti
cs
H. Transfer
Loaded Word
What type of propaganda technique is used in th
e following ad?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Bandwagon
What type of propaganda is this?
A. Bandwagon
95% of ho B. Loaded Words
mework ass C. Testimonial
igned is bus D. Name-Calling
y work and E. Plain Folks
is not benef F. Snob Appeal
icial to the s
G. Misuse of Stati
tudent! stics
H. Transfer

• Misuse of Statistics
What type of propaganda technique is used in t
he following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Testimonial
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

F. Snob appeal
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

B. Loaded Words
 Get in Groups

A) Jenna, Brehanna, Julien, Josie, Baileigh

B) Tanner, Jessica, Sarah, Travis

C) Anthony, Paige, Abby, Taylor, Brad

D) Dalton, Brinley, Talia, Destini

E) Kasey, Lauren, Peyton, Jacob

In your groups:
Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.

- Identify 7 out of the 8 propaganda

techniques. Label them on your post-
it and stick them on the advertiseme
nt.

You will share them!

Individual assignment: Due Monday
Choose a type of persuasive device.
Come up with an advertisement. You must use color
!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words

On the back, explain which type of propagand

a it is and why.