What is an influencer?

 An influencer is an individual who has the power to

affect purchase decisions of others because of his/her
authority, knowledge, position or relationship with
his/her audience.
 An individual who has a following in a particular
niche, which they actively engage with. The size of the
following depends on the size of the niche.
 Types of Influencers
The majority of influencers fit into the following
categories, with the last category rapidly becoming the
most important:
 Celebrities
 Industry experts and thought leaders
 Bloggers and content creators
 Micro Influencers
 Working with influencers
 Be really clear on your objective
 Understand and identify the factors that have an impact on
your target audience
 Do your research. Spend time following potential influencers
 Make sure the influencer is relevant and aligned to your
business
 Have a crisis plan – once your business is aligned to an
influencers voice, any change in the tone of their output may
also be linked back to your brand
 Understanding Influencers
Who Are They?
 Social Media Influencers Can:

Help to reach a new audience

Develop a community

Encourage action

Amplify an idea or campaign

Raise brand awareness

Drive app downloads

Influence consideration

Build loyalty

Product development
Social Media Influencers can be found
across all passions and interests
1)Gaming & Sports 3)Family
 GAMING  MOMS
 TECH  PETS
 XSPORTS  SCIENCE
 AUTOS 4)Entertainment
2)Life & Style  MOVIES
 BEAUTY  MUSIC
 HEALTH/FITNESS  NEWS
 FOOD  COMEDY
 FASHION  ANIMATION
 And Across All Platforms &
Channels
Let’s consider an example of food:

I’M EATING A #DONUT

I LIKE DONUTS

HERE IS A PHOTO OF MY DONUT

H HERE I AM EATING A DONUT

MY SKILLS INCLUDE DONUT EATING

HERE’S A DONUT RECIPE

NOW LISTENING TO “DONUTS”

I’M A GOOGLE EMPLOYEE WHO EATS DONUTS

 Social Influencers are typically used for brand
marketing, as well as building engagement around
specific events