PATANJALI

-An Initiative to Make in India Concept

By: Reshma Raul

Pradnya Ranjane
Tejal Pawar
What is Make in India?
 Make in India initiative launched by Prime
Minister Mr. Narendra Modi on 25th
September 2014
 Goal to make India a Global Manufacturing
Hub
 By encouraging Multinational as well as
Domestic Companies to Manufacture their
products within the country
Introduction to Patanjali
 Name : Patanjali Ayurveda Pvt. Ltd.
 Established on : 23rd September 2007.
 Founder : Aacharya Bal Krishna, Baba
Ramdev
 Objective : Establishing Science of
Ayurveda in accordance and
coordinating with the latest
technology and ancient
wisdom
 Sector : Fast Moving Consumer Goods
(FMCG)
 Products : Cosmetics, Food Products,
etc.
Products

 Patanjali offer variety

of products ranging
from toothpastes,
soaps, detergents, face
care products, oils,
eatable items like
noodles, honey,
biscuits, choclates, etc.
Achievements

 Giant FMCG in only 5 Years

 Accomplished “Make in India

Concept”

 Highest Turnover cum Profits

(Revenue Rs.12000 Cr in 2017-
18)
Achievements

 Biggest Swadeshi Movement

 2nd largest player in FMCG

sector

 Maximum Outlets in Minimum

Time (4700 retail outlets)
Key Factors behind the success of
Patanjali
 Health Conscious Community

 Swadeshi Factor

 Brand well associated with health

 Product Quality

 Price and cost that matters

Key Factors behind the success of
Patanjali
 Brand Strategy

 Ramdev- Buzzing Personality

 Powerful Distribution Network

 Huge Variety of Products

 Advertising
Effects of Patanjali
 Change in Competitors
Perception

 Contribution to GDP Growth

 Contributed to the Growth of

FMCG sector

 Change in Consumers Demand

 Growing preference for

Ayurvedic & herbal products
 Growth of Patanjali

Revenue Growth of Patanjali

14000

12000

10000

8000

6000

4000

2000

0
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
Future Plans of Patanjali
 Planning to open their outlets at Railway
Stations & Airports

 Planning to enter Garment Industry

 Planning to produce Dairy Products

 By 2018-19 planning to overtake Hindustan

Unilever Pvt. Ltd.

 Planning to be world’s largest FMCG brand by

2020-21