GROUP 4 PRESENTATION OF

WAVE STUDY 4
By UNIVERSAL McCann
UM’s latest “Power to the People
“ survey has revealed dramatic
changes in the way that
consumers are using the internet
to create and share their
thoughts, pictures and videos.

https://www.slideshare.net/IN2marcom/power-to-the-people-wave-4-social-media-study-by-universal-mccann
Wave 4 of UM’s research into the
facts behind the hype of social
media reveals that social network
are becoming the dominant
platform for content creation and
content sharing.
https://www.slideshare.net/IN2marcom/power-to-the-people-wave-4-social-media-study-by-universal-mccann
About Wave 4

UM questioned 22,729 active

internet users in 38 countries
between November 2008 and
March 2009 for Wave 4, making it
the largest global analysis of social
media usages.
https://www.slideshare.net/IN2marcom/power-to-the-people-wave-4-social-media-study-by-universal-mccann
Guide Question:

-a. what are the drivers of change?

-b. what changes in our culture and
way of life were directly affected but
these drivers?
-c. Are these changes beneficial? Why
or why not?
-d. How does the Philippines compare
with its neighbors?
-e. what have you learned about
human nature?
 WHAT ARE THE DRIVERS OF
CHANGE?

 Observing
 Relevance
 Belongingness
 Freedom
 Sharing
 Grabbing Opportunity
 Resourceness
 Making sure
WHAT CHANGES IN OUR CULTURE
AND WAY OF LIFE WERE DIRECTLY
AFFECTED BUT THESE DRIVERS?

 It change the way how the people

work, because it becomes easier,
example to the drivers it helps to
get direction.
ARE THESE CHANGES BENEFICIAL?
WHY OR WHY NOT?

 Yes and No, Yes because it give us freedom to

share our own thoughts and also it give us
knowlege to the other people
experience/situation. No because it can be
harmful giving other people about your
thoughts,picture or videos , you give them a
chance to judge you or use your picture or
videos in wicked.No because is not good for
our health.
 HOW DOES THE PHILIPPINES
COMPARE WITH ITS NEIGHBORS?

 The philippines are the 2nd place for

having a big netizens so i compare tye
philippines is fast learning because in wave
3 only (60.13%) only but in wave 4 increase
so the wave 4 (67.51%) compare with other
country philippines are the 2nd country
that many filipinos used internet and
philippines can "makasabay sa agos ng
mundo"
WHAT HAVE YOU LEARNED ABOUT
HUMAN NATURE?

 I've learned in Human nature is to know

the sum total of our species identity, the
mental, physical, and spiritual
characteristics that make humans
uniquely.