Creating ads on Facebook

Presented by,
Group-8
Steps to create Facebook Ads
 Step 1: Set some goals for your Facebook Ads
 Step 2: Head over to Facebook Ads Manager
 Step 3:Choose your objective- Awareness, consideration, conversion
 Step 4: Define your audience and budget- based on age, gender languages,
interest, behaviours and connections; budget based on daily or lifetime
 Step 5: Create your advert
 Step 6: Choose your ad placements
 Step 7: Place your order
Choosing objectives and choosing audience

 Out of the three objectives of awareness, consideration and conversion- select brand
awareness as an objective for your campaign of promoting MBA at KSOM in areas other
than eastern region of India.
 Campaign budget optimization is chosen setting the daily limit to ₹1000 to reach the
audience
 Ad set has 3 sub options- audience, placement and budget & schedules
 Custom audience by including people who are looking to pursue MBA- this might include
recent graduates, working personnel planning to pursue MBA etc
 Look alike audience targets audience who have the same demographic, behavioural and
interest and values of our custom audience. In this case, look alike audiene shall be
made similar to those already pursuing MBA in Ksom
 Location- shall be all of India excluding states of eastern region where KSOM is already
popular like Odisha, Jharkhand, West Bengal
 Like wise age and gender is selected based upon the target audience for this campaign
Difference between ads and ad sets
 Ad set comes above ads in the hierarchy. Ad set aims at particular target
audience which consist of a number ads meant for that specific audience.
 Ad communicates the message to be delivered to the audience
 Suppose in order to generate awareness about Ksom MBA- multiple ad sets
can be created for multiple segments eg parents, students, working
professionals etc each ad set contains several ads communicating different
messages
 For a student- different ads communicating campus life, infrastructure,
placement will be there individually in a single ad set which will appeal to the
students
 For a parent – the ads communicating fee structure, returns, good faculty etc
will be appealing
Choosing Placement & budget schedule
 Categorised into 2- automatic placements and edit placements
 Automatic placement- at facebook’s discretion to place the ad based on the
audience given by us
 Edit placement assist in manually choosing the place where we want to show the
ad thereby optimising the use of the budget enabling ad reaching to the precise
audience. It provides choice of platform to show the ads effectively.
 Budget and schedule- optimisation for ad delivery shall be done at ad recall lift
based on our objective chosen for brand awareness
 Schedule shows the time frame when we want to run the ad. For promoting KSOM,
2-3 months prior to KIITEE examination will be the optimal schedule
 Ad set spend limits enables in budget control by setting minimum amount to be
spent daily (optional choice)
 Charges are based on objective- for brand awareness, the moment of accessing
the link (impression) is the point when you are charged