Mrs.

Field’s Secret
Ingredient
ITBI Assignment
Group-7
Neha Khairwal
Vartika Jaiswal
Vindhuja Moorthy
Asmita Singh
Gurpriya Sahni
Strategic importance of IT in Mrs. Field Organization

Helped in a better reporting structure wherein store managers connected directly to Debbi through email or voice
mail
IT leverages Debbi’s ability to project her influence into more stores than she could ever reach effectively without IT.

Since all of its facilities and personnel have been dispersed at different geographical location, having an IT system has
helped them to keep and update records of all the operational and other activities. This has helped the five hundred
stores at 37 different states to stay connected and reduced the complexity of data

IT system focuses on centralization as all the stores are link though this system so the managers can easily
communicate and despite all that the company can easily focus on customer and quality.

IT is being used to expand store manager capabilities i.e. store managers can innovate on sales process whereas IT
innovate on production process. IT helps in production scheduling inventory scheduling etc. The store manager can
focus on marketing, promotion etc.

All the activities are formalized by the IT system such as:

• A schedule is produced for a day based on day to day sales target, the day of the week, and type of day (e.g. holiday, school
day, etc) which leads to better store- level decision
• It facilitates the payroll process
• It even helps store managers make hiring decisions based on the information
 Isn’t Mrs. Fields simply great?

Goal Management- Employee Management- hiring

forecasting yearly, monthly, the employee personnel, with
weekly and daily and appropriate skills and their
suggesting actions to lure track record too if they are
customers performing as estimated

Proactive Maintenance-
Mrs. Field was able to improve
send a repair request,
their profits by implementing IT
records the maintenance
strategically in all of their
history and automated the
processes
process of billing too
Thank you