Identification Of Outlets Using

Technology

ARVINTH RA 2019 - 2020 ITC Intern 1

OBJECTIVE
 To identify the existing outlets and new arising outlets using the best practices
and technology in market.

 To understand that technology is allowing companies to improve their marketing

strategies, gain a comparative advantage and gather data on consumer, market
trends and competitors easily.

 The interactive technology allows for a two way communication channel between
the consumer and marketer or company.

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DESCRIPTION
 Technology refers the knowledge and utilization of tools, techniques and systems in
order to serve a bigger purpose like solving problems or making life easier and better.

 Tech helps business grow and prosper, create relationships, strengthen the effectiveness
of organisations, allow people to learn bout one another and greatly affects the way
companies communicate with prospective customers.

 Technology has important effects on business operations. No matter the size of our
enterprise, technology has both tangible and intangible benefits that will help us make
money and produce the results our customers demand. Technological infrastructure
affects the culture, efficiency and relationships of business.

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Contd ….
 Technology can be used in various ways

• For experiential purposes

• To appeal to mobile users

• Increase convenience for shoppers

• To promote a retailors online presence

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 SELF ANALYSIS

 Usage of “ VAJRA “ in the market  Usage of “ ASTRA “ and “SIFI “ .

• Placing orders • For monitoring the whole
• Stock presence in WD process.
• Tracking of outlets location • Which gives detailed report on
each data analysis.
• Visibility of the shop
• Sales, Bill and order value
• To monitor the market activities

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 PROMINENT PLAYERS
• ITC limited - Using app and location co-ordinates
• Unilever limited - Self placing orders
• Britannia industries limited - Using apps
• Mondelez international - Co-Ordinates synchronization
• P&G - Using apps
• Paytm - Offline transaction and POS
• Reliance JIO infocomm limited - Deep pocket inspection POS
• Google - Strong data and based regular updates
• Local startups and invetsors - Internet Of Things & AI

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ITC’S STRUCTURE
Outlet classification
 Grocerry Stores  ISS Stores  SWD
• Retail shops • Super markets • Whole sale shop
• Kirana stores • Departmental stores
• Traders • Marts
• Agencies
• Pan shop
• Beeda stall
• Petty shop
• Stationaries
• Institutions
• Convenience
• Chemist
• Tea shop
• Stationary
• Fancy store
• Hotels
• Xerox shop
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STRUCTURAL CLASSIFICATION

PROCESS LAYOUT
GOOGLE
CO-ORDINATES

Geo tagging and

Tracking BY TMT

With man power

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 GOOGLE INFERENCES
Google tagged outlets
• Identifying the outlets in market
using mapping technology.
• Based on co-ordinates
• Regular update is needed.
• Data mis-match
• Limited resources
• Registered and popularised
stores only tagged.

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GEO TAGGING AND TRACKING BASED ON
DEMOGRAPHICS
In upcoming slides

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 DEMOGRAPHICS
• It includes 2 divisions and 4 taluks.
TRICHY GEOGRAPHICAL STRUCTURE
• It includes 4 zones of Abhishekapuram,
Ariyamangalam, Golden rock and Srirangam
with 65 wards.
• Thiruverumbur, Tiruchirappalli and srirangam
has a population rate of 8,44,868 includes 3
regions of Thiruverumbur, Srirangam and Trichy.
• It has a ratio of 4,34,953 male and 4,09,915
female.
• Tiruchirapalli total population include
27,22,290 lakhs.

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GEO TAGGING
• Google co-ordinates and sifi co- Before new outlets identification
ordinates were uploaded in
map.
• Analysis was done based on
density variation present
between the outlets and
population.
• Based on this the area was
visited and new outlets were
identified.
SIFI ID Co-ordinates

Google co-ordinates

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IMPLEMENTATION PROCESS
• Geo tagging helps to identify the AFTER NEW OUTLETS IDENTIFICATION
density variation between
outlets.
• Selected areas have been visited
and new outlets are identified.

GOOGLE CO-ORDINATES

SIFI ID CO-ORDINATES

NEW OUTLETS ADDITION

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TMT PROGRAMME
• Location of the outlets can be tagged. TRACKING AND TAGGING
• Visibility, availability and category
handler of the outlets can be tracked
easily.
• The K4 process can also be tracked
easily and monitored.
• Data transformation to csv and excel is
possilble.
• Deviation in the tracks and elevation
can be monitored easily.
• Regularised visits, time, date, no of
outlets and duration of visit can also
be monitored.
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NOTABLE POINTS
TRACKING AND TMT PROGRESS MERITS
• Simple and economic process.
• Further changes and automation can easily be
done.
• User friendly process & zoning is automated.
• Used for multiple utility.
• One time investment .
DEMERITS
• Regular updates required on capturing and
monitoring process.
• Photo capturing of all shops is difficult.
• Made to be regularise and few updates
required.

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