What is propaganda?

Definition: information, ideas, or rumors spread to

help or harm a person, group, movement, etc.

Q: How does propaganda tie in with

a persuasive unit?
A: You can use propaganda to persuade
someone, and with our unit, you will
use propaganda to persuade people to
buy a product that you create.

There are various propaganda

techniques that we are generally
being used for different purposes.
 What is persuasion?
Generally an appeal
to emotion, not
intellect.

An attempt to
change your behavior

It attempts to
“guide your choice”
Technique #1: BANDWAGON:
Persuading people to do something by letting
them know others are doing it.

Example: Jump on the

bandwagon y’all!

80% of people Everyone else is!

use Colgate. Do
you?
Bandwagon Technique

• Everyone is doing it! You

should too!!!
Testimonial: Technique # 2

Using the words of a famous

person to persuade you.

My face has never

been so clear after
using Proactiv; I
love it!!!

You should
buy today…
after all,
Jessica
Simpson did!
 Testimonial
• Testimonials are quotations
or endorsements which
connect a famous or
respectable person with a
product or item.
 Glittering
Generalities
Technique # 3
Definition: Words that sound
attractive or catchy, but really
don’t mean anything.
These are just:
logical fallacies
What’s a fallacy a deceptive, misleading, or
you ask? false notion or belief

Based on the words used

to sell, the customer
thinks they are getting
something better than
what it really might be.
 Glittering Generalities
“This new
recipe is all
natural!” “It’s 100%
organic!”
You’re “Wow, if it’s all natural,
Thinking… it must be really good!

Wait a minute… What you should

be thinking…

“My dog’s mess is all natural and I

sure don’t want to eat that!”
 Glittering
Generalities…

Use “loaded” words like

new, improved, best

This cosmetic will make “This car will give “This magazine will
you look younger you status!” make you a leader!”

These phrases are only They’re not really telling you anything
used to enhance the specific about the product…it’s just
product’s appeal. making it sound good.
Technique #4: Emotional Appeal
Words/images that make you feel
strongly about someone or
something.
These words could
make you feel guilty,
sad, warm, happy, etc.
These words
could apply
to any
emotion.
Examples:

These words or images used appeal to your emotions!

Emotional Words…continued

•The commercial for the abused &

suffering pets

•Adopt a child foundation

 Technique # 5

“HeadOn!” Repetition “HeadOn!”

Definition:The product name or
phrase is repeated at least 4 times.

“HeadOn!” “HeadOn!”
Misuse of Statistics Technique # 6

• When the statistics are based on a falsehood or are presented in a

misleading fashion
 It’s time
to be
creative!!!

“Let’s Get to Work &

Have Some Fun!!!”