A STUDY ON CONSUMER'S

BUYING BEHAVIOUR WITH

SPECIAL REFERNCE TO
UNLIMITED TRICHY
SUBMITTED BY UNDER THE GUIDENCE OF
T.THIRUMURUGAN Dr.M.RAVICHANDRAN
810018631035, Assistant professor
Department of Management studies, Department of management studies,
University College of Engineering, University College of Engineering,
BIT Campus, BIT Campus,
Trichy-620 024. Trichy-620 024.
 OBJECTIVE
1.To study on the current trends in consumer's buying behavior
with reference to sample unit.
2.To analyse the factors influencing the consumer's buying
behavior.
3.To study on the level of awareness on the study unit.
CONCEPTUAL FRAMEWORK
FACTORS
Product choice
INFLUENCING
CBB
Product
Brand choice
Price
CONSUMER
Place BUYINNG Purchase timing
DECISION
Promotion
Purchase amount
Display

Layout Customer satisfaction

RESEARCH METHODOLOGY
Research methodology is the systematic way to reversed problem.
It may be understand as a science of studying how much is done
scientifically.
RESEARCH DESIGN:
The research design is used in the study is descriptive analysis.
Descriptive research, also know as statistical research, describes
data and about the population being studied. It constitute the
blueprint for the collection, measurement and analysis of data.
The research design is the conceptual structure within which
research is conducted, it constitutes the blueprint for collection,
measurement and analysis of data.
It is a plan that specifies the sources and type of information
relevant.
SAMPLING TECHNIQUE:
Convenient Sampling Method is adopted to collect the
primary data. The respondents for the purpose of the study are
selected systematically to the research problem.
SAMPLE:
The following criterion is adopted to collect responses from the
customers of the unlimited store trichy.
Sample Size
The population size have been the deciding factors for determining
the sample size.
The chosen sample size was 150. The sample was derived from the
respondents with in unlimited store. The respondents are the
customers of unlimited store trichy.
SOURCES OF DATA COLLECTION:
Primary Data:
Primary data are those which are collected a fresh and for the first
time, and thus happen to be original in character. Under primary
method of data collection, several methods are available. For this
study questionnaire method is used.
SECONDARY DATA:
The secondary data are those which have already been collected by
someone else and which have already been passed through
statistical process. Secondary data may be published or unpublished
data.
Industry profile, websites, articles, previous reports were widely
used as a support to primary data.
RESEARCH TOOL:
The research instrument adopted was structured questionnaire. The
questionnaire used in this consists of 64 questions indicating the
various dimensions of opinion of unlimited store customers.
STATISTICAL TOOL:
The statistical tools applied for the study include the following
are
1. Percentage method,
2. Chi – square test.