SUNDER DEEP GROUPS OF INSTITUTIONS

ANMOL SWAMI
BBA IV SEM

COFFEE SHOP BUSINESS PLAN

Wake Up Cafe
Executive Summary
• My Mission is to well provide a friendly, comfortable atmosphere where
the customers can receive quality food, drinks and service at a reasonable
price.
• My café will offer a variety of choices to the customers. Cappuccinos,
lattes, espressos, smoothies, regular coffee, soft drinks and tea of all sorts
will be available.
• The café will also serve deli- style breakfast sandwiches with the freshest
ingredients, muffins, croissants, cinnamon rolls, coffee cake and other
tasty treats.
• Wake up café will be open from 6:00 A.M. to 6:00 P.M. Sunday – Saturday.
SWOT Analysis
• Strengths: Reasonable prices, wide variety of coffee
and drinks, a lot of home – made treats
• Weaknesses: Turn down in the economy, start – up
costs, new business, no reputation
• Opportunities: Job opportunities for the many
unemployed catering
• Threats: CCDs, Barista, Starbucks, Mcdonalds and
other local cafes
 Market Analysis
• Target Market: My target market will be to anyone who enjoys coffee,
but I will mainly target people age 15 and older, both male and female,
and who are of the working class and students.
• Competition: My competitors would be CCDs, Barista, Starbucks,
McDonalds and other local cafes. But major is CCD and college cafes and
restaurant in nearby vicinity.
• Market Trends: Coffee is the drink of choice for many people across the
world. Every morning millions of people rely on their morning fix to get
going for the day.
• India recently the trends is increasing and more and more urban and
semi-urban population is switching to coffee over tea.
• Growth rate is of the market is around 20% annually and is expected to
remain in double digits over the next decade.
 Marketing Strategy
• I will do as much as I can to get my business name
known throughout the locality. I plan to make flyers
to put on cars that have my business name, logo and
address on them. It will also list the day of opening
and will state that if you bring the flyer in through
the first week of opening you can get 20% off and
drink of any size. I will also have two coupons in the
local newspaper for 35% off any purchase over Rs.
100 to create buzz. I will have reasonable prices, but
they will not be too high or too low.
Logo and Tagline

p C a f e
a k e U
W

La st D r op !
the
Good to
Products
Espresso Drinks Other Drinks Coffees
• Hot Chocolate
• Americano • Hot Tea • Daily Brew- Reg/
• Breve • Chai Tea Latte Deaf.
• Cappuccino • Kid’s Hot cocoa • Organic French
•Latte • Fountain Drinks
•Mocha Roast
• Juice • World Tour Blend
•Macchiato • White and Chocolate Milk
 Products Continued
Bakery Smoothies Iced Drinks
• Croissants • Fruits • Coffee
•Bagels • Blended Ice Coffee Drinks • Jumpin Java
•Assorted Brownies and • Iced
Cookies
• Muffins
• Pie and Cakes by the
slice
•Cinnamon Rolls
• Breakfast Sandwiches
 START-UP COST
 First Month Rent:
Rs. 50,000/- month
 Modernize Fee :
Rs2,00,000/- (Impression: calm, comfortable soft mood light, music,
painting make guests feel at home)
 Furniture Fee: About Rs. 1,00,000/-
(Sofa, Bar Counter, Tables, Chairs)
 Equipment Fee: About Rs. 2,50,000/-
(Coffee machine, Coffee mill, Air conditioning, Stereo, Cash Register,
Water Treatment)
 Supplies Fee : Coffee Snack, Coffee cups, Napkin, Forks and Knives etc
Rs. 80,000/-
 First Month Utensils Fee: Water and Electricity Fee Rs. 20,000/-
 Advertising Fee for first month: Rs. 15,000/-
TOTAL STARTUP COSTS TO OPEN

RS. 8,00,000/-
OPERATING COSTS
• Rs. 40,000/- for utilities per month
included fuel, water and electricity charges
• Rent of Rs. 6,00,000/- each year
• Salary for Rs. 1,57,000/- per month
• A supply cost of Rs 60,000/- each month included coffee,
snacks, cup napkins
• Advertising costs of Rs. 1,00,000/- per year
• Insurance of Rs. 25,000/- per year
• An estimate of Rs. 3,50,000/- per month for total
operating costs
PHYSICAL” TRAINING
 Smile
 Manners
 Good Posture for long time
 Balance
 Talking Skill
 Operation of the coffee machine
SKILL TRAINING
 Familiar with our product
 Coffee culture
 Proper reaction
 Inner decoration
 Never judge a person by his appearance
 Cooperation & Leadership
Waiter X 8
Cashier X 1
Coffee Maker X 4
EMPLOYEE PAY
• Waiter & Waitress & Casher & Coffee maker
Rs. 10,000/- per month
• Manager
Rs. 15,000/- per month
• Accountant
Rs. 12,000/- per month
Total Monthly Pay: Rs. 1,57,000/-
 PRICE & REVENUE
• Coffee: Rs. 100/- to 500/- ( Depends on the flavor)
• Cake: Rs. 80/- to 700/- (Depends on the flavor)
• Cookie: Rs. 60/- to 400/- (Depends on the flavor)

• Estimated sell 100 cups coffee, 40 pieces of cake and 40 pieces of

cookies.

• Day revenue = 250*100 + 350*40 + 200*40 = 47,000/-

• Monthly Revenue = Rs. 47,000*30 = 14,10,000/-

 GOVERNMENT TAXES
• Goods and Service Tax
(5% * Revenue)
14,10,0000*5% = 70,500/-
 MONTHLY PROHIT
Monthly Cost:
• Total operating cost Rs. 3,50,000/-
Monthly Profit:
• TR – TC – Taxes=
Rs. 14,10,000-3,50,000-70,500
= 9,89,500/-
 FUNDS BORROWED
• Rs. 8,00,000/- from State Bank of India
• 1 years
• Interest rate is Rs. 12.50%
• Monthly Payment Rs. 75,000/-
 PAY FOR THE LOAN
• Monthly Payment
Rs. 75,000/-
• Monthly Profit
Rs. 9,89,500/-

• Monthly Remain
Rs. 9,89,500 – 75,000 = Rs. 9,14,500/-
 Supporting Documents/ Sources
• My facts came from the National Coffee Association of India’s website
• Logoease.com helped me make my business logo
• I also received some ideas for my pricing and products from Starbucks and CCD.
• www.ccd.in/ www.starbucks.in
• All pictures of my products came from google.com/images