WO M EN

IN
SA L ES
GROUP MEMBER’S

20182MBA9004 – NAINISH K MISHRA

20182MBA0198 – MANOJ K ACHARYA
20182MBA0165 – VYSHAK M
20182MBA0002 – ABDUL MAJID
 INTRODUCTION

• The estimates from the UN’s International Labour Organisation, the worldwide labour force
participation rate in 2018 for women aged 15-64 was 53 per cent while it was 80.6 per
cent for similarly aged men.

• The number of women working in high income countries went up between 1990 and 2018.

• Married women, less educated women, and women from higher castes are less likely to
participate in the labour market.
“WHY DO WE NEED MORE WOMEN IN
SALES?”

• Women Are Good At Sales

• Women Can Be Better For Your Bottom Line

• Women Can Help You Better Connect With Your Customers

• They handle crisis situations well

SUCCESSFUL WOMEN IN SALES

• Indra Nooyi joined PepsiCo in 1994 and was named

CEO in 2006, replacing Steven Reinemund, becoming the
fifth CEO in PepsiCo's 44-year history.
• Nooyi also took the lead in the acquisition of Tropicana in
1998, and the merger with Quaker Oats Company, which
also brought Gatorade in 2001.
• The $3.3 billion acquisition of Tropicana initially faced
opposition from other PepsiCo executives and Wall Street
critics.
 ADVANTAGES OF HAVING WOMEN IN SALES

1. Overcoming stereotypes
• One of the advantages that women have over men is they don’t fit the typical mold of the “fast-
talking alpha male,” making it easier for them to alter a customer’s perception and earn their trust.
2. Listening skills
• Listening is a basic skill in sales. Women have a natural predisposition for improved listening
capabilities.
3. Work ethic
• Women are almost 25% more likely to make cold calls than men.
4. Collaborative problem solving
• Collaboration isn’t an exclusively female trait, women are known to be more flexible and
inclusive in their problem-solving
5. High emotional intelligence
• Emotional intelligence (or “EI”) is the ability to identify and manage one’s own emotions as well
as the emotions of others—an essential sales skill.
THANK YOU
QUESTIONS ?