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Corporate Office: A-139, Sec-63, Noida-201307( NCR-Delhi) India
Tel / Fax : 91-120-4548952-53
Website : www.texpertsglobal.com
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Founded in 2005, T-CAS is a  


  
   , delivering exceptional quality
of research & consultancy services in following areas,

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represent our core values. The consultants of Texperts come from diverse and rich background
with management & technical qualifications from leading institutes.

With our Corporate Office in Noida (Delhi-NCR), we have offices in Mumbai & in 6 Indian
metros, with our resident operations executives in another 40 Indian cities. We have our associate
offices in US, Europe & Hong Kong.

Some of our esteemed clients are given in the next page.


 
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º m  continuously strives to provide world-class Research & Consultancy Solutions with
outstanding quality.     is to contribute more & more towards the growth of our
client-organizations & become an integral part of them.

º m  is devoted & committed to its customers fully. The  "


of Texperts are:

[ Excellent Quality Of Work & Deliverables.


[ Adherence To The Commitment & Deadlines.
[ Focus On Long-term Relationship With The Customers.
[ Respect For Confidentiality & Integrity.
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Sectors that we have worked for are :

‰ Alcohol
‰ Banking & Financial Services
‰ Cement
‰ Chemical
‰ Construction
‰ Consumer Goods ± Fast moving/Durables
‰ Food & Restaurants
‰ Garments
‰ Intermediates
‰ IT/ ITES
‰ Home appliances
‰ Machinery
‰ Steel
‰ Services
‰ Textiles ( Fabrics, Yarns, Technical textiles )

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º Awareness, Usage & Attitude Studies


º Corporate Image Studies
º Simulated Test Marketing & Concept Testing
º Product testing
º Brand Audit
º Pricing Studies & modelling
º Media, Advertising & Promotions Research
º Target Consumer Research, Focus groups, Qualitative Research
º Segmentation & Profiling Studies
º Packaging Research
º All kinds of specific market research assignments & problem-solving
  

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£ Market Feasibility Studies


£ Comprehensive Strategic Market &
Competition Research
£ Identification Of Business
Opportunities
£ Demand Estimation & Market-Share
Estimation
£ New Product Research
£ Secondary data based industry/
business research ( Internet research )
£ Retail Feasibility Studies & Business
Modelling
£ Planning & Advisory For Retail
Format Options
£ Media & Advertising Research
£ All kinds of specific market research
assignments & problem-solving
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£ Retailing Strategy & Business Plan


£ Location Research, Mapping & Selection
£ Shopping Mall Positioning & Strategy
£ Management Of Service & Quality
£ Retail Marketing-Mix Research
£ Advisory For Retail Format Options
£ Retail Audit
£ Innovative Methods For Growth
£ Mystery shopping
£ Retailing Image-Mix Management
£ Category Management
£ Channel & distribution research
£ Store Audit & Positioning
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Most of the times, organizations do not know about their exact placement in the market with respect to their
competitors, in product-quality and in various service parameters. We independently conduct an exhaustive
study to let our client know perception of customers on it and its competitors in attributes of product-quality & in
various parameters of service-mix. The respondents are approached by us independently, without disclosing the
name of the client, so as to gather unbiased responses. With our unique methodology developed over 3 years,
the study gives unbiased & practical feedback to the client, highlighting strong/weak areas with respect to
competitors. Besides product-quality & service-mix, we can also include pricing & commercial terms,
promotions, distribution in the study.

We have carried out a number of such assignments, which have greatly benefited our clients.

We also carry out assignments on satisfaction-measurement for suppliers, employees, stakeholders as well as
for lost customers.

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+ We give special focus & Management attention to all MR assignments,
unlike large research companies, which may take projects routinely.

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research after having full conceptual clarity.

We are capable to solve the most complex & difficult problems in all areas of market research such as
consumer research, industry & business research, retail research, strategic market research, etc .

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[ Crucial information is asked from the respondents twice, but differently.

[ All quantitative surveys are followed by some qualitative interviews/ group discussions and
pilot quantitative survey.

[ Strong survey verification system in place. Greater supervisor to field-work executives ratio.

[ Rigorous training to the field workers before each survey. In-house rehearsals & pilot surveys.

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‰ Cross checking of secondary data from alternate secondary data source and/or by chain ratio
method.

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‰ Comparison, validation & co-relation of quantitative data findings with qualitative data
findings.
‰ A team of dedicated analytics professionals.
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[ Pan-India coverage ( Corporate Office at Noida [ Delhi-NCR ]. Branch offices at Mumbai & at
six Indian metros. Resident operations executives in another 40 cities in India. )
[ Associate offices at Hong Kong/ Europe / USA
[ SPSS 17.0 & other tools.
[ CATI/CAPI
[ Focus Groups, Consumer Panels
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º Before forming T-CAS, Prashant (38) was heading market research & overseas markets
development functions of Vardhman Group. He has corporate experience of 12 years in areas
as diverse as Strategy, Market & Business Research & International Business. At the age of 26,
he was assigned the responsibility of market research function at Vardhman.

º Prashant is the CEO of the organization. He has carried out assignments for overseas as
well as Indian corporate houses very successfully & has been highly appreciated for the
quality of work. He has been lead consultant in assignments delivered to a number of
companies including those mentioned in the list of clients.

º Prashant is a Bachelor of Technology from Indian Institute Of Technology, Delhi and a post-
graduate in Business Management from Institute Of Management Technology, Ghaziabad.
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  **

Our research operations are headed by Mr Kumar Abhishek, an IIT-Delhi graduate.

Mr Saurabh Allahawadi, an MBA, heads business development function.

We have a team of about 50 people, including our associate consultants, field-researchers, junior
staff, etc., etc. In addition, we have a panel of 300 field-researchers all over India.

Few of our associate advisors include&

º *

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B.Tech. (IIT-Delhi), M.S.( Manchester) with 28 years of varied experience.
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:
! /, MBA (IIM ) with 20 years of experience in consumer marketing & retail.
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  , M.S., with an experience of 15 years in real-estate sector.
º *
  
  , MBA ( Symboisis ) with 10 years of experience in healthcare sector.
 
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.+ Comprehensive market, consumer and
competition research for a DTH player in
groceries/FMCG sector and selection of new
localities all over a top metro.

/

£ To find out new high potential areas for


DTH (Direct to Home) Operation.
£ To find out quality/service feedback
through qualitative feedback & analysis,
study the competition, find out new
categories.

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£ 5000 consumers/non-consumers from 50


localities from SEC A and SEC B.
£ 500 retail stores who do DTH service in
FMCG /Grocery /Wet Grocery
 
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!#
º Vegetables added (Wet Grocery) in the product basket.
º Competitive re-positioning with respect to unorganized sector.
º Identified 15 new out of 50 localities on the basis of scientific data collection & analysis.

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º Company is very much successful in 12 localities out of 15 that we advised to go into.
º Sales and service level both improved in many localities.
 
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+ Comprehensive market, consumer and
competition research for a leading Hand-knitting
yarn player

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£ To find the comprehensive status of the


product in the market, covering all Ps.
Brand awareness, loyalty, usage & attitude,
etc., etc.

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£ Survey of 2500 consumers ( ladies ) from


SEC A,B & C ; 500 retailers, 50
distributors/dealers.

£ Extent: North India


 
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£ Extent of duplicate products came out to be


two times than the original product¶s
turnover. This was estimated very first time
by us. Root cause- Channel¶s dissatisfaction
& consumer-pull.
£ Product development- Lagging.
£ Loyalty schemes .
£ School competitions/ Prize winning
promotions.

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£ The brand is maintaining top and bottom


line with a leadership position in a declining
market.
 
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5+ Customer Satisfaction Measurement for
a Special & Alloy steel manufacturer.

/

£ To know the placement of product with


respect to competitors in the eyes of
customers regarding product quality and
various parameters of customer service.

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£ Survey of 100 industrial customers all-over


India.

!#

£ Some markets were lagging in service.


£ Company took steps to enhance some
parameters in service.
£ Lost customer analysis helped company to
grow.
 
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6+ Business Research For An Export
Promotion Council, Govt. of India.

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£ To find out why India is week in PC fabrics


exports & to advise all industry-level
measures to bring it up.

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£ Secondary data collection.


£ Primary data collection (Qualitative survey
of 100 respondents from the sector value-
chain in north, south and west India).

!#

£ Council came to know that India is strong in


some product category in PC but very weak
in a few other dominant categories, for
which, we recommended special efforts on
the part of the industry.
 
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7+ Brand Audit and Retail Audit For A
Leading Alcohol Company

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£ Brand Audit for two brands and Retail


Audit.

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£ Extent: Mumbai and Delhi.


£ Survey of 2000 consumers and 700 plus
shops.

!#

£ Came to know that in Mumbai, shops don¶t


recommend company brands due to a
variety of reasons.
£ Falling brand equity due to poor storage
conditions for wines (Corrective measures).
 
#
 
 

 


  á : Feasibility study for a leading company


on low cost housing
using Ferro Cement technology.

/ +

The feasibility of low cost housing using


Ferro Cement technology.

 "  +

Covered around 27 villages across India in 10 states.


1. Consumers ± 2000
2. Small & Local Contractors
3. Govt. Agencies
4. Micro finance Institutions
 
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1. Identification of MFIs.
2. Identification of prospective areas.
3. Market-sizing, segmentation etc.

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1. Client have already put the project into inception.
 
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; : Brand Audit for a leading financial services

in Delhi, Mumbai, Chennai and Lucknow.

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+
Assess the feedback of various parameters:
1. Brand Awareness
2. Brand Recall
3. Perception Of brand

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Survey Includes
1. Retail Consumers
2. High Net worth Individuals
3. Corporates
 
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!# +
1. Awareness of Brand.
2. Key Ares of Improvement.
3. Segments to be more focused.

 " +

After Implementing the deliverables provided by us,


1. They have increased brand awareness thru more ad spend.
2. Considered as a more recognized brand.
 
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<+ Market-Opportunities Study For A
Leading Fine Counts Spinning Unit.

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£ Company bottom-line was negative.


Engaged us to find out new product-mix,
market-mix and customer-mix.

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£ 70 countries were covered in secondary


data based research.

!#

£ Markets identified- Japan, Korea, Italy & a


few others
£ More profitable Product-mix identified.