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DBA 2200
TOPIC 10:
ENTREPRENEURSHIP AND
GLOBAL CHALLENGES
10.1 Why Go Global?
Offset sales declines in the domestic market.
Diversify your markets and customer base.
Extend the sales life of current products. What’s already
established here could be a hot new item elsewhere.
Access to a larger talent pool.
10.2 Barriers to International Trade
International barriers
Political barriers
Cultural barriers
10.3 Nine Strategies for Going Global
Creating a Web site
Establishing
international Relying on trade intermediaries
locations
Importing and
outsourcing
Creating joint ventures
International franchising
4
10.4 Guidelines For Success In
International Markets
Develop new products for the world market.
Familiarize yourself with foreign customs and languages.
Train employees to think globally, send them on international
trips, and equip them with state-of-the-art communication
technology.
Hire local managers to staff foreign offices and branches.
Consider using partners and joint ventures to break into foreign
markets you cannot penetrate on your own.
Develop positive attitudes towards tasks