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ENTREPRENEURSHIP

DBA 2200

TOPIC 10:
ENTREPRENEURSHIP AND
GLOBAL CHALLENGES
10.1 Why Go Global?
 Offset sales declines in the domestic market.
 Diversify your markets and customer base.
 Extend the sales life of current products. What’s already
established here could be a hot new item elsewhere.
 Access to a larger talent pool.
10.2 Barriers to International Trade
 International barriers
 Political barriers
 Cultural barriers
10.3 Nine Strategies for Going Global
Creating a Web site
Establishing
international Relying on trade intermediaries
locations

Importing and
outsourcing
Creating joint ventures

Exporting Foreign licensing

International franchising
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10.4 Guidelines For Success In
International Markets
 Develop new products for the world market.
 Familiarize yourself with foreign customs and languages.
 Train employees to think globally, send them on international
trips, and equip them with state-of-the-art communication
technology.
 Hire local managers to staff foreign offices and branches.
 Consider using partners and joint ventures to break into foreign
markets you cannot penetrate on your own.
Develop positive attitudes towards tasks

 Make necessary changes.


 Once you figure out what is causing your counter-productive
attitude, determine what you can do to remedy those causes. For
example, if you find that your attitude suffers because you feel tired
most of the day, then a simple way to counteract that would be to
get more sleep at night.
 Focus on a positive mindset.
 It is important that you approach work with a realistic mental image
of what your relationship with your work should be.
 Accept the fact that certain tasks associated with your job may be less fulfilling
than others.
 Avoid comparing yourself to others who seem to enjoy the parts of their jobs
that you don't enjoy, as this will only make you feel insufficient.
 Ask to work with someone who inspires you.
 If there is a person in your workplace who has a good attitude, you
could learn a lot by spending some time working alongside that
person.

 Request to speak with a supervisor.


 Explain that you have identified some ways in which you would like
to improve your productivity at work. Ask for suggestions regarding
how you may change your attitude for the better.
 Reassign tasks that you feel undermine your ability to have
a positive attitude at work.
 If possible, alter your responsibilities so that they are more in line
with your strengths and occupational goals, and delegate the
responsibilities you are less compatible with to a willing coworker.
10.5 Develop positive attitudes towards
fellow employees

 Treat others with respect and dignity


 Manage your emotions
 Communicate effectively
 Learn to work with others in a team
 Make work fun and rewarding
The end

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