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ATTITUDE, PREJUDICE,
SOCIAL PERCEPTON AND
STREOTYPE BEHAVIOUR
Ankita Singh
Apoorv Jayant
GROUP - 6 Devyani Tewatia
Dharmendra
Harinder Bhati
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ATTITUDE
 What is an attitude?

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
It is a hypothetical construct that
represents an individual's degree of like
or dislike for an item.


 Attitudes are generally positive or

negative views of a person, place,
thing, or event
Attitudes are judgments.

They develop on the ABC model :

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 The affective response is an emotional
response that expresses an individual's
degree of preference for an entity.

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

 The behavioral intention is a verbal

indication or typical behavioral tendency of
an individual.


 The cognitive response is a cognitive

evaluation of the entity that constitutes an
individual's beliefs about the object.


 Most attitudes are the result of either direct

experience or observational learning from
the environment.
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STEREOTYPE
BEHAVIOUR
 What is stereotype?

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

 It is a commonly held public belief about

specific social groups or types of
individuals.


 Stereotypes are standardized and

simplified conceptions of groups based
on some prior assumptions.
 Why do people stereotype?

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

 People stereotype because of a lack of

original thinking. Whenever they don't
know how to deal with certain kinds of
people they automatically revert to
generalizing their behavior.
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PREJUDICE


 A prejudice is a prejudgment: i.e. an

assumption made about someone or

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something before having adequate
knowledge to be able to do so with
guaranteed accuracy.


 The word prejudice is most commonly used to

refer to a preconceived judgment toward a
people or a person because of race,
social class, gender, ethnicity, age, disability
, political beliefs, religion, sexual orientation
or other personal characteristics. It also
means beliefs without knowledge of the
facts and may include "any unreasonable
attitude that is unusually resistant to
rational influence.
Common misconceptions

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 At times, the terms prejudice and
stereotype might be confusing:


 Prejudices are abstract-general

preconceptions or abstract-general attitudes
towards any type of situation, object, or
person
.


 Stereotype are set of characteristics presumed

to be shared by all members of a social
category.

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SOCIAL
PERCEPTION
 The processes through which people form
impressions of others and interpret
information about them.

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

 Studies show that first impressions are easily

formed, difficult to change, and have a long-
lasting influence.



Some common social perception
biases

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 Some common perception bias that we tend to
make are in-group bias or
in-group favoritism. In other words, we tend
to favor members of our in-group over those
we perceive as out-group members.
 Under certain circumstances, however, we are
likely to show bias against in-group members.
That is when the in-group member behaves
negatively; in particular, if a person

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transgresses against a group norm. Theorists
believe this is linked to our sense of social
identity.
 When someone in a group does something
good, then other group members feel good
about themselves as well. However, when
someone in a group does something bad,
other members may feel bad (possibly
because they know that other people are likely
to judge them based on the behavior of a
group member). So, under certain
circumstances, they may treat or evaluate an
offending in-group member more negatively
than a similarly negative out-group member.
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THANK YOU