INTRODUCTION

TO BUSINESS
COMMUNICATION
THE MEANING OF BUSINESS
Business is an occupation, a profession, a trade, a commercial
enterprise, a commercial pursuit or employment. It is an interest
regularly pursued to secure a livelihood. It provides goods or
services that satisfy the customer, consumer, clients, passengers,
depositors, patrons or buyers.

THE MEANING AND NATURE OF COMMUNICATION

“Communication” came from the Latin word “communico”

meaning “I share”. It is defined as a complex process often
involving reading, writing, listening and speaking. Information is
conveyed from the source to the receiver.
THE COMMUNICATION PROCESS
1. MESSAGE - the body of information that creates the
communication process
2. SENDER - the source of information that has the full
authority to explain or encode the information or message
created.
3. CHANNEL - the way by which the message may be
conveyed, communicated or carried.
4. RECEIVER - the party who accepts the message from the
sender. It also makes feedback out of the information taken
from the source.
5. FEEDBACK – the response sent back by the receiver to the
sender
ACTIVITY 1
• Group yourselves into 5.
• Using all the elements presented, illustrate the communication
process (based on how you understood it) through a diagram.
 THE COMMUNICATION PROCESS

MESSAGE

SENDER CHANNEL RECEIVER

FEEDBACK
GOALS OF 1. TO SEEK UNDERSTANDING.
COMMUNICATION
2. TO ELICIT RESPONSE
3. TO ESTABLISH GOODWILL

ADVANTAGES OF 1. It can reach many people, busy or idle, able or

PRINTED handicapped, rich or poor and even in the remotest
COMMUNICATION barangay.
2. It provides lasting impact.
3. It is ensured of their confidentiality id only handled to
trusted courier.
4. It does not reveal the speech defects or any
incapability of each party.
 METACOMMUNICATION

Metacommunication is a verbal message not literally

expressed but accompanies a message that may be
translated literally.

KINESIC
COMMUNICATION
Kinesic communication is an idea expressed through
nonverbal behavior, situation, or action. A smile, jolly face,
wink, frown, sign, and nod convey multifarious messages. The
kind of attire, grooming, posture, temper, promptness, industry,
speed and gestures also manifest various possible meanings.
 KINESIC
COMMUNICATION
Other examples:
• Facial expression, and visual interaction like eye contact
• Body movements and gestures such as muscle tightening
and movement away
• Paralanguage like loudness, pitch or tremor of the voice
• Proximity behaviors like appropriate distance between
people on certain activities
• Touch, silence, appearance, time, noise, light, size taste,
color, clothing, sound and music
TAKE-HOME ACTIVITY
• Give 10 examples of metacommunication and 10 Kinesic
Communication. Give also their meanings.
• NO DUPLICATION, PLEASE.
ACTIVITY 2
Answer the following in ¼ sheet of paper.
1. It is a verbal message that is not expressed literally but may
be understood literally.
2. An idea that is expressed through nonverbal behavior,
situation or action that manifest various possible meanings
3. The party that accepts the information from the receiver.
4. It is either a positive or negative response from the receiver
that bounces back to the sender.
5. It is a process information exchange by speech , writing, or
signs for the purpose of living, learning, and earning a living.
6. It is on of the goals of business communication which the
message sent by the encoder must be the message understood
by the decoder.
7. This refers to the loudness, pitch and tremor of the voice that
has a meaning.
8. It is the way by which the message may be carried or
communicated.
9. The Latin word “communico” means _____________.
10. Give one advantage of printed communication.
 WRITING EFFECTIVELY

CHARACTERISTICS OF EFFECTIVE LETTERS

1. Correctness. No error, fault, mistake or departure from
truth. A person may have the tendency to find errors.
2. Conciseness. Brief, short or limited in words.
3. Completeness. This means perfectness, fullness or
sufficiency of the letter as regards information and parts.
4. Courtesy. This is akin to acts or expressions that manifest
politeness, civility, affability, urbanity, considerateness and
respectfulness.
5. Visual appeal. The worth of a letter may exceed even the value of the
most expensive merchandise.
6. Tonal appeal. Statements may exude tense, hostility, artificiality,
friendliness, naturality, or sincerity of the communicator.
 STRUCTURE OF LETTERS AND
DOCUMENTS
Letter refers to a message in writing, which may be in any language or in
code, contained in a sealed or unsealed envelope or not in an envelope
at all, of such physical dimensions and weights allowed by the corporation
or the government, and intended for delivery to a person or entity
displayed legibly on one of its faces.

PARTS OF THE LETTER

1. Heading (Letterhead) a part that contains the name of the
institution represented by the letter.
2. Date (Dateline) specifies the day when the letter was written, not
when the document was dispatched.
3. Inside Address usually contains the name, position, business name and
business address of the addressee.
4. Salutation is the greetings of the letter that provides a courteous
opening.
5. Body of the Letter embodies the text of the message, usually the
longest part of the letter.
6. Complimentary Close is the farewell part of the letter which signals
the ending of the message.
7. Signature block contains the name, signature and position of the
writer
FULL BLOCK

• All are flushed

to the left
SEMI-BLOCK
• Letterhead,
dateline,
complimentary
close and signature
block may be
flushed to the left.
• The first lines of
each paragraphs in
the body are
indented.
ACTIVITY 3
• Arrange into a coherent letter the disorganized letter
given to you following the full block format.
• Label its parts.