CREATIVITY IN MANAGEMENT

“CREATIVITY AND CREATIVE GROUPS”

KANCHAN
TANNISTHA SEN GUPTA
RUPAM
MONODEEP BASU ROY
INTRODUCTION
 Creativity is the way of thinking. It's not the simple
thinking. It's the thinking that change the world human
being.
 Certain qualities which make the creative person
different from others:
 Willingness to take risk
 Ability to work differently
 Clear with his thoughts and ideas
 Highly motivated
MYTHS ABOUT CREATIVITY

1)The smarter you are the more creative you are

2)The young are more creative than older
3)Creativity is reserved for the few-the
flamboyant risk takers
4)Creativity is a solitary act
5)You cannot manage creativity
THREE COMPONENTS OF INDIVIDUAL CREATIVITY

Creativity

Expertise Motivation Creative thinking style

 Getting the right match

 Giving freedom
 Providing sufficient time and resources
 CHARACTERISTICS OF CREATIVE GROUPS
PARADOXIAL CHARACTERISTICS
Beginner’s mind A group needs fresh as well Experience
as skilled expertise.
Freedom Team must work within the Discipline
confinement as well there
should be some degree of
freedom.
Play Provide time and space for Professionalism
play, clarity for appropriate
time and place should be
there.
Improvisation Careful planning should be Planning
there but creativity does not
always go as planned.
 DIVERGENT AND CONVERGENT THINKING
 Group creativity is also enhanced when both divergent
and convergent thinking are at work.
 Divergent thinking is a breaking away from familiar or
established ways.
 Convergent thinking attempts to find the value of
creative insights.
DIVERSE THINKING STYLES
A group benefits when its members come with different ideas and
skills.
Thinking style is the unconscious way a person looks and interacts
with the people
 Extrovert-Introvert

 Sensing-Intuitive
 Thinking-Feeling

 Judging-Perceiving
DIVERSITY OF SKILLS
 There should be diversity in skills.
 If the team lacks vital technical skills or
expertise it will have trouble in developing
ideas it generates.
HANDLING CONFLICTS IN GROUPS
The manager’s job is to make conflicts creative….

 Every group member should respect others

 They should active listener

 There should be freedom of speech & view

 Conflicting views are important source of learning

 Playful attitudes must be welcomed

 One should learn from failure

TIME PRESSURE AND CREATIVITY
 Time pressure affects both individual and
group creativity
 “More time pressure people feel on a given
day,the less likely they will be to think
creatively”
CONCLUSION
Intelligence and creativity are only weakly co-related.
Innovation is generally a function of collaboration between
individuals and groups.

To be more creative the steps are:

 Strive for alignment

 Pursue some self-initiated activity

 Take advantage of unofficial activity

 Be open to serendipity

 Diversify your stimuli

 Create opportunities for informal communication

 THANK
YOU…………..