Mission Statement

“To improve quality of life by

providing thoroughly researched high-
quality innovative solutions to our
What we will do when laptop
battery is low in emergency situation?
or
How to extent battery life in our
laptop when there is non-availability of
power or power cut?
IMPIGRITAS
EXTEND YOUR
OPERATIONS
• First year operation
• Marketing will be key to the
development of brand
• Product positioning
 Impigri
Give extra life to your laptop
Extending operation time
Impigritas is a line of energy
tas
saver which is delivering extra and
portable power to your laptop.
It is a portable power storage
device.
Duration of power backup is 2hrs.
It needs 6 hrs of charging before use.
 5 c.m

Impi 2 c.m

grita
s
Weight: 60 grams
 Simple to handle
 Latest technology
 Reliable and efficient
 High capacity
Olivine-type Lithium

Iron Phosphate as a Cathode

material

Plastic
• Increase the profit margin through
efficiency and economies of scale

• Maintain a significance research and

development budget
•Maintain positive strong growth

•Achieve a steady increase in market

penetration
 Laptop users

 In small cities and remote area

 Middle class people

 Defence
On geographical basis
Skimming Price Strategy
Present selling price-Rs.750
Cost per product - Rs.600
Cost plus pricing Technique
profit-25% on cost
 Cost sheet
Total units to be produced - 10000
Particulars Cost Cost per
unit
Prime cost 2400000 240
Add Factory expenses 1100000 110

Factory cost 3500000 350

Add Office and administrative expense 1250000 125

Cost of production 47500000 475

Add selling and distribution expense 1250000 125

Cost of sales 6000000 600

Add profit 1500000 150

Selling price 7500000 750

Primary packing will be transparent
light blue in shade

Packaging material will be of high

quality

Sun light, temperature, humidity

resisting packing,..enabling high life of
product
 Electronic Media Advertising
 Brand Ambassador
 One year Warranty
 Free shipping for first one month
 Initial selling of 100 products on cost
basis
 45 days return policy
 ADVERTISEMENT
Advertisement Budget is Rs.10
lacks
Advertisement Medias:

Television
Internet (social
network)
News paper
Magazine:
Business world
Indirect Distribution Channel

Selective Distribution: on
Prominent Electronic shops and
centres of cities
 Each of our product is engineered to
be 100% compactable and
thoroughly tested before it leaves
the factory floor because we take
advantages of latest battery
technology .we offer longest
capacities on the market to power
your laptop longer.
Innovative product
Latest technology
Easy to carry
High capacity
Can resist up to 55
degree c
Small size
Highly Explosive

Expiry of the product

Less brand Image

Wide market

Increasing trend of using laptops

Availability of low priced laptops with

minimum battery capacity
Scarce of raw material

High capacity in-built battery

laptops