Distribution

Channels

By: Mikeal Orlino

Distributors

– Distributors are appointed to perform the distribution for manufacturers in

making their products available.
Wholesaling

– Is the activity of persons or organizations that sell to those who buy for resale or
business use.
Retailing

– Is an activity involving the sale of products or services directly to final

consumers.
Franchising

– An accelerated method to expand distribution coverage is through franchising.

Direct Selling

– Direct selling refers to selling products directly to the consumer in a non-retail

environment. Instead, sales occur at home, work, online, or other non-store
locations.
The Internet

– E- Business has been the buzzword since 1990s. No longer are companies
limited to sell products through stores or through direct sales.
Home Delivery

– Home delivery offers a huge potential influenced by more women working, lack
of household maids, traffic and praking problems, as well as the consumer
psyche of rewarding themselves for a hard day’s work.
Diagnostic Distribution

– We use the term Diagnostic Distribution to mean the proper matching of

distribution channels to the selling process.
The End

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