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  • Coca-Cola Promotion

    Загружено:

    Joshua George Wearmouth
    16 просмотров16 страниц
    The document outlines a marketing plan called the "Gold Standard Campaign" to promote healthier beverage options. It analyzes trends showing consumers preferring options like water and tea over soda. The plan recommends a new marketing strategy including redesigning product labels, a 3-month promotional campaign with customer incentives, and connecting with customers on social media and TV ads. It provides details on implementation, a timeline, and budget of over $6.7 million expected to generate a 12% return on investment.

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    The document outlines a marketing plan called the "Gold Standard Campaign" to promote healthier beverage options. It analyzes trends showing consumers preferring options like water and tea over soda. The plan recommends a new marketing strategy including redesigning product labels, a 3-month promotional campaign with customer incentives, and connecting with customers on social media and TV ads. It provides details on implementation, a timeline, and budget of over $6.7 million expected to generate a 12% return on investment.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    16 просмотров16 страниц

    Coca-Cola Promotion

    Загружено:

    Joshua George Wearmouth
    The document outlines a marketing plan called the "Gold Standard Campaign" to promote healthier beverage options. It analyzes trends showing consumers preferring options like water and tea over soda. The plan recommends a new marketing strategy including redesigning product labels, a 3-month promotional campaign with customer incentives, and connecting with customers on social media and TV ads. It provides details on implementation, a timeline, and budget of over $6.7 million expected to generate a 12% return on investment.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 16

    More Than Soda

    Hailey Heitel
    Anthony Phillip
    Colin Rowe
    Meghan Sheil
    Josh Wearmouth
    Overview
    • Unhealthy Tag
    • Consumer Preferences Changing
    • Media, Consumers, Investors
    • Gold Standard Campaign

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Background Info
    • Consumers preferences are changing
    • More knowledge of ingredients
    • Healthier lifestyle idealized
    • Increased diversity of products

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Analysis
    • Consumers - trends of coffee, iced tea and water
    • External media - highlight negative effects
    • Internal media - forced to adapt
    • Investors - decrease in earnings and stock price

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Our Recommendation
    • New Marketing Plan
    • Gold Standard Campaign

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Advertisement Examples

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Advertisement Examples

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Implementation Plan

    Design Gold
    Promote
    and create Standard
    Campaign
    new labels Campaign

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Step 1: Design and Production
    • Design attractive labeling for 3 products
    • Dasani Water
    • Gold Peaks Tea
    • Powerade
    • 40,000 gold labels created for each product
    • Distribution to all 50 states

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Step 2:
    Campaign
    • 3 month long campaign
    • Goal of campaign
    • Healthy product awareness
    • Customer loyalty
    • Reverse decreasing revenue
    • Customer incentives
    • Winner every 2 weeks
    • Final winner wins NBA Finals tickets

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Step 3: Connecting our customersSocial media
    • Super Bowl commercial launch
    • Commercials throughout campaign
    • Social Media platforms
    • Informational labeling Customers

    TV Commercials Informational Labeling

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Timeline

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Budget
    Design and Social Media TV Advertising NBA Ticket Total
    Manufacturing Advertising Cost Price
    Costs Cost

    $3,600 $1,675,281.87 $5,012,000 $45,506 $6,736,387.87

    ROI Expected: 12%

    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Overview | Background | Analysis | Recommendation | Examples | Plan | Step 1 | Step 2 | Step 3 | Timeline | Budget | Index
    Overview

    Background Info
    Index
    Analysis

    Our Recommendation

    Advertisement Example

    Implementation Plan

    Step 1

    Step 2

    Step 3

    Timeline

    Budget

    Budget Breakdown

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