ADVERTISEMENT AND

ITS TECHNIQUE
 ENGLISH POWER POINT ABOUT ADVERTISEMENT

BY:
1. Eki Lusiana (H1041181106)
2. Lastyanti Mulyani (H1041181
3. Rahmania Asnida (H1041181

FAKULTAS MATEMATIKA DAN ILMU PENGETAHUAN ALAM

UNIVERSITAS TANJUNGPURA
2018/2019
 CAUSE AND EFFECT
 This technique tells you that if you use this product or service, your
problems will disappear.
 We chooise the advertisement about the product is “SUNLIGHT”.
 Cause : ingredients sunlight double power is native lime.
 Effect : every drop of gel concentrate is equipped with extra fat cleansing
ability, and is able to clean twice as many plates and the others
 COMPARISON
 This technique compares a product or service with the competition.
 Shampoo dove make comparation with one product. They tell dove
shampoo can protect hairs from pollution, purifying yor hair, while
replenishing essential nutrients to combat damage, too.
 This ad compares shampoo with other shampoos, with the same treatment
but uses a different shampoo. And the finally dove products are better.
 FAME APPEAL
 This technique is links a product or sevice with a famous person.
 Wardah is one of the beauty products in Indonesia.
 The brand ambassadors of this company are famous Indonesian artists, one
of which is Dewi Sandra. She is actress, presenter, and singer. She born in
Rio de Janeiro, Brazil, April 3, 1980. Dewi has mixed blood of Britain and
Indonesian citizenship.
 JARGON
 This technique uses technical words to impress.
 LABEL
 Links a product or service with a
brand.
 NIKE is the one of famous brand in
the world.
 NIKE is an American multinational
corporation that is engaged in the
design, development,
manufacturing, and worldwide
marketing and sales of footwear,
apparel, equipment, accessories,
and service.
 PRICE APPEAL
 This technique tells you that you are getting something extra for less
money.
 SEX APPEAL
 This technique tells you that the peroduct will make you more attractive.
 Downy is one of the softener products. In the advertise use technique sex
appeal. When the artist who uses downy, the person around she’s interested
to smell the aroma and get closer with that girl.
 SLOGAN
 This technique is links a product or service with an idea.
 Kitkat “Have a break, have a Kitkat”.
 TESTIMONIAL
 This technique gets people, sometimes famous, to say they like the product.
 This advertisement works with several people who have problems with
teeth. They immediately testimonial sensodyne toothpaste.
THANKS FOR YOUR
ATTENTION
