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FIELD WORK PROCESS

HARD MARKET RESEARCH SERVICES PVT. LTD.


Presentation Flow

Accountability Matrix

Pre Launch
RFQ, Quote, Early Warning /
Project Commissioning & Allocation
Planning, Training & Project
Execution
During Field Work
FW progress / Status, Data upload /
Dispatch, Quality Control

Post Field Work


ISO Documentation, Invoicing &
Settlement of Bills

Focus Area
Accountability COMPANY NAME

Matrix TL EIC/ Manager/ Operation Q C Executive ABS.COM


Accounts Managing Director/
Put a relevant subtitle in this line Coordinator Zonal Manager Director Management
PREFIELD
Costing / Project Allocation

Project Planning

Translation

Briefing / Training

DURING FIELD
Field Work Execution

SS Achievement / QCN

Status Update / Data Upload


Quality Control
Centralized Quality Control

POST FIELD
ISO Documentation
Bills Settlement, Invoicing

NEW DEVELOPMENT / TRAINING


Accountability Escalation Level 1 Escalation Level 2
Accountability Esc Level 1 Esc Level 3
Zonal Operations
TL EIC Mgr Director QC Exec Accounts MD/CEO
Zonal Operations
Costing/Project Allocation TL EIC Mgr Director QC Exec Accounts MD/CEO
Costing/Project
Project PlanningAllocation
Pre FW

Project Planning
Pre FW

Translation

Translation
Briefing/Training

Field Work Execution


Briefing/Training
Accountability Esc Level 1 Esc Level 3
SS Achievement/QCN
Field Work Execution
FW FW
DuringDuring

Status
SS Update/Data Upload
Achievement/QCN
QualityUpdate/Data
Status Control Upload
Centralised
Quality Quality Control
Control
Post FW

Bills Settlement
Centralised & Invoicing
Quality Control
New Development/Training
ost FW

Bills Settlement & Invoicing

New Development/Training
Accountability Esc Level 1 Esc Level 2
Zonal Operations
TL EIC Mgr Director QC Exec Accounts MD/CEO
Costing/Project Allocation

Project Planning
Pre FW

Translation

Briefing/Training

Field Work Execution

SS Achievement/QCN
During FW

Status Update/Data Upload

Quality Control

Centralised Quality Control


Post FW

Bills Settlement & Invoicing

New Development/Training
PRE LAUNCH
RFQ, Quote, Early Warning / Project Commissioning & Allocation,
Planning, Training & Project Execution
COMPANY NAME

MANAGING DIRECTOR 01 ABS.COM


Put a relevant subtitle in this line
• Receipt of RFQ and sharing quote
within 24-36 hours
• Confirmation on resource availability
• Confirmation on field work schedule 02 OPERATION DIRECTOR
• Sharing project details with
Operations Director ---> Managers
of respective field work zone/offices
SPOC > FIELD MANAGERS > EIC’s 03
• Track & Dips by SPOC
• SPOC for large Adhoc

04 PROJECT COORDINATORS
• Sharing detail with EICs for centers
• Sharing of material/script with EIC’s;
EIC’s briefing with client is organized
• FW material checked 05 • Team + venue details shared
• Team training - Briefing & Mocks
• Project Launch
• Briefing Debriefing Sheet
DURING FIELD WORK
FW progress / Status, Data upload / Dispatch, Quality Control
During Field Work
Process… Track/Dips/Adhoc
FW progress / Status, Data upload / Dispatch

EIC’s
CAPI - Data upload and data sync, twice a week.
Hyd 01 Sharing status twice a week to project coordinator.

Track Status Sheet


Bang

PROJECT COORDINATOR/SPOC
02 Project coordinator/SPOC shares status with client.

Track Status Sheet

EIC’s
03 PAPI – Sharing feedback lot (1 questionnaire for each interviewer) shared on Day 1,
applicable whenever there is any change in questionnaire.

Sharing feedback with team.


Process… Link / Previews
EIC’s
04 Data upload and data sync is done everyday.

PROJECT COORDINATOR
05 Feedback on facial coding, and audio quality.

EIC’s
06 Status shared next day morning to project coordinator.

SPOC
Project coordinator/SPOC shares status with client.
07 Quota Sheet and Reel Shown Format
Quality Check Format
Venue Rotation Format
Daily Performance Sheet
DURING FIELD WORK QUALITY CONTROL COMPANY NAME

Process (Tracks / Dips / Adhoc)… ABS.COM


Put a relevant subtitle in this line BACK CHECK
• TL = 20% covering all per week
• EIC= 5% Back-check (5% fresh) per week
• Mgr = Random monthly checks
• QC Exec = Centralized Checks from Delhi
• Quality Check Format

ACCOMPANIMENTS SCRUTINY
• TL = 100% scrutiny (PAPI) daily
• Minimum 1 per week/interviewer
• EIC = Min 10% Scrutiny per Week
by TL
• Minimum 1 per fortnight by EIC
• Mgr/SPOC = Min 5 % scrutiny per mon
• Minimum 1 per month by Manager

• Quality Check Format


DURING FIELD WORK QUALITY CONTROL COMPANY NAME

Process Links ABS.COM


Put a relevant subtitle in this line

ACCOMPANIMENTS BACK CHECK


• Minimum 20% PBC / Recruiter by Team Leader
• Minimum 1 Accompaniment / Recruiter / Day by
• Minimum 5 % Back-checks and 5 % Fresh Back
Team Leader
checks by EIC
• Minimum 1 Accompaniment / In-hall interviewer by
• Random Monthly Back-checks by Manager on
in hall Team Leader
Back checked and Fresh Interviews (Personal
and Telephonic)
• Minimum 1 Accompaniment / Recruiter / Visit by EIC
• Centralized TBC by QC executive from Delhi
• Minimum 1 Accompaniment / Interviewer / Visit by
(Reporting to SPOC/ Project Coordinator).
EIC
• Quality Check Format
• Random Accompaniments by Manager / Month
POST FIELD WORK
ISO Documentation, Invoicing & Settlement of Bills
POST FIELD WORK
PROJECT COORDINATOR
01
PROJECTCOOR DINAcoordinator
Project TOR confirms delivery
01 Project coordinator confirms delivery
of all materials
of all materials
Final status update
Final status update
Daily Performance Previews
Daily Performance Previews
Briefing-Debriefing Sheet
Briefing-Debriefing Sheet
Status Sheet
Status Sheet Venue Rotation Sheet
Venue RotationSOPSheet
parameters reported
SOP parameters reported
Vendor QC review
Vendor QC review

ACCOUNTS DEPARTMENT
02 ACCOUNTSD EPARTMENT
Submission of Invoices
02 Submission of Invoices
FOCUS AREA
COMPANY NAME
FOCUS AREA ABS.COM
Put a relevant subtitle in this line

Client Handling

• EIC presence in all


Monitoring client
accompaniments –
Training of Resources Base centers &
• Monitoring QC feedbacks
(Interviewers/TL’s) Outstations as well.
/ observations basis
accompaniments / back
• Fresh recruitment through • EIC travelling on Client
Training of Resources checks by EIC > manager >
placement agency or news visit will be
(Retainers/Permanent SPOC
paper accountable for
Staff) • Monitoring on MB QC
Resource Development proper execution.
• Screening process for feedbacks and improving
(PM Team) • Preparation of selection of interviewers and ATR scores
• Recruitment of PM Training manual for Team Leaders • Report to share with
uniform training by • Training to new resources
team (1 each in Delhi & HMRS management on
July’15 basis Training Manual
Mumbai location) by monthly basis
July’15 • Designate trainer for training
• PM Head - Sumana on Laptop/tablet handling
and on MB tools
COMPANY NAME
SENIOR MANAGEMENT MONITORING ABS.COM
Put a relevant subtitle in this line

Weekly con call on project wise Update to company heads and discuss and
take feed back/solution on any crucial issue
details zonal head/managers.
on any project and ensuring subordinate

A B take corrective action based on the intensity


of the issue.

Discussion with client on job

C happening/deviation(if any)/plan “b” to


meet the deadline.
COMPANY NAME
SENIOR MANAGEMENT MONITORING ABS.COM
Put a relevant subtitle in this line

Monitoring of FMS and discussion


with manager/zonal heads on critical Frequent meeting with client and taking
projects and taking corrective action. feedback on completed projects and
understand their concerns faced during FW

D field work monitoring format

E and taking corrective steps on further


upcoming projects.

Ensuring process is being followed and


regular training to new comers and

F existing team members.


COMPANY NAME
CASE STUDY - 1 ABS.COM
Put a relevant subtitle in this line
Project_SuitUp_MB_Mumbai

Study Background
1 Dipstick study in the category of ready-made apparel
(shirts & trousers) during December-January 2014.

Objective
2 Brand health, Brand imagery and Advertising
performance

SUIT UP
Customer Segments
3 Ready-made apparel

Study Centres & Sample Size


4 Delhi – 400 & Mumbai – 400
Total - 800 I NEED MORE
CASE STUDY_SUIT UP_ADHOC
Project Suit Up ISO details

Pre Launch During Field Work


 The study was important as it was a new  Feedback questionnaire shared with CS team and
and potential client to MB. feedback requested.
 The TG was young and upmarket hence  Team de briefed based on the feedback.
the team selection was done accordingly.
 Internal and third party QC visits were organized
 Team training and mock calls were done and corrective measures were taken.
in client office.
 Regular reporting and status updates.
 Pilot calls were done in client office in
front of CS team.  To add value photographs of respondents were
taken and sent to client.
 Areas were selected as per the TG and
got approved by client.  100 % quality checks were done over and above
additional quality checks.
 There was some delay but overall the study went
very well and appreciated (for ref. mail attached)
COMPANY NAME
CASE STUDY - 2 ABS.COM
Put a relevant
Project: subtitle(105106943)
Glace_MB_Delhi in this line
Objective
To do a brand health, equity and image tracking
study for Chocolates in Delhi, Mumbai and Chennai

Methodology
Face to Face Computer Aided Personal Interviews
through a Structured Quantitative Questionnaire.

Survey Centres & Sample Size


Centres: Delhi, Mumbai and Chennai
Sample size:
- Weekly Sample Size 50 in each centre
- Thus Weekly Sample size at an All India level = 150
Total Annual Sample Size = 7800

Target Group
AGE:  8-29 year olds; GENDER: Male & Female
CATEGORY USERSHIP: Should have consumed
chocolate bars or slabs in last 1 month

Project Glace
Weekly Track Sheets & ISO_Up to March
Thank You

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