Data Visualization

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Visualization
• “A picture is worth more than a
thousand words”. – a Chinese proverb

• “A picture is worth more than a

thousand numbers”.

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Voice of the Customer
Data is There is
SCATTERED always
—I need an Data is BORING— TOO
answer! I’m LOST and don’t LITTLE OR
know what I’m TOO
This tabular looking for! MUCH—is
I need MORE data DOESN’T there a
INFORMATION! HELP! right
amount of
data?

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 Successful visualizations depend
on you

• And your audience

• And your goal(s) for your visualization

Copyright 2018 © Innova Solutions Inc.

Did You Know?

90% of information transmitted to the brain is visual, and visuals are

processed 60,000X faster in the brain than text. 40% of people will
respond better to visual information than plain text.

Copyright 2018 © Innova Solutions Inc.

What is Data Visualization?

With an unprecedented amount of

data available to today’s businesses,
Data Visualization helps you quickly
discover patterns in your data that
unveil trends and reveal unexpected
insights driving both efficiency and
market leadership.

Copyright 2018 © Innova Solutions Inc.

What is Data Visualization

• Data visualization is the process of converting

raw data into easily understood pictures of
information that enable fast and effective
decisions.
• Early in the 20th-century, gestalt psychologists
observed that when elements were gathered
into a figure, the figure took on a perceptual
salience that exceeded the sum of its parts;

Copyright 2018 © Innova Solutions Inc.

The principles
The representation of numbers, as physically measured
on the surface of graphics, should be proportionally to the
numerical quantities represented

Use clear and detailed labeling

Show data variation, not design variation

The number of information-carrying dimensions depicted

should not exceed the number of dimensions in the data
(2 dimensions of data 2 D, 2 dimensions 3 D)

Graphics should not quote data out of context

Copyright 2018 © Innova Solutions Inc.

Copyright 2018 © Innova Solutions Inc.
Copyright 2018 © Innova Solutions Inc.
Copyright 2018 © Innova Solutions Inc.
Copyright 2018 © Innova Solutions Inc.
 Bertin’s 7 Visual Variables
• Seven Visual Variables
o position
o form
o orientation
o color
o texture
o value
o size
• combined with a visual semantics for linking data attributes to visual elements

Copyright 2018 © Innova Solutions Inc.

Benefits of Data Visualization
• Expose underlying patterns and relationships within the
data
• Observe them through clear visual models
• Increased precision through more effective data insights
• Guided analysis and quicker answers to Why?, What?,
When?

High Data Insight

Impact Driven Driven
Visuals Insight Actions

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 Data Visualization Maturity Matrix

Predictive Analytics
Business Impact, Business Value

Data Insights • Strategic reports

• What will happen
Visualization next?
• Focused reports
• What drove the
Traditional Reports results?
• Tactical reports
• Why did it happen?
• What happened?
• Who are my target
• Was it better than
• Ad-hoc or On- last year?
consumers?
Demand reports • What contributes to
• Am I within
• Detailed budget?
increased adoption?
• Simple
• Aggregated

Copyright 2018 © Innova Solutions Inc.

Copyright 2018 © Innova Solutions Inc.
 Uses Today
• Data-driven actions are increasingly made without access to
information provided by traditional information presentation
• Information visualization is emerging as an important fusion of
graphics, scientific visualization, database, and human-computer
interaction.
 In Military, Commercial Industries use Data Visualization to convey complex
results as understandable images.

Copyright 2018 © Innova Solutions Inc.

What are the benefits of Data
Visualization?
• Data visualization allows users see several different
perspectives of the data.
• Data visualization makes it possible to interpret vast
amounts of data
• Data visualization offers the ability to note
exceptions in the data.
• Data visualization allows the user to analyze visual
patterns in the data.
• Exploring trends within a database through
visualization by letting analysts navigate through
data and visually orient themselves to the patterns
in the data.
Copyright 2018 © Innova Solutions Inc.
Benefits

• Data visualization can help translate data

patterns into insights, making it a highly
effective decision-making tool.
• Data visualization equips users with the ability
to see influences that would otherwise be
difficult to find.
• With all the data available, it is difficult to find
the nuances that can make a difference.
• By simplifying the presentation, Data
Visualization can reduce the time and difficulty
it takes to move from data to decision making.
Copyright 2018 © Innova Solutions Inc.
Conclusions
Graphical displays should:
o show the data
o induce the viewer to think about the substance rather than about methodology, graphic design,
the technology of graphic production, or something else
o avoid distorting what the data have to say
o present many numbers in a small space
o make large data sets coherent
o encourage the eye to compare different pieces of data
o reveal the data at several levels of detail, from a broad overview to the fine structure
o serve a reasonably clear purpose: description, exploration, tabulation, or decoration
o be closely integrated with the statistical and verbal descriptions of a data set

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Thank You

Copyright 2018 © Innova Solutions Inc.