Strategies for Health

Services
 COMMUNICATE INTERNALLY 
 BRAND DIFFERENTIATION 
 PHYSICIAN LIAISON
 BUDGET PRIORITIES 
 WEBSITE USER EXPERIENCE
 THE SEO AND PPC
 PATIENT EXPERIENCE AND SAFETY
 LEVERAGE YOUR PATIENT BASE
 KNOW WHAT’S WORKING
 Strategies for Hospitality
Industry
 A Sound client relationship management (CRM)
 Inbound marketing (making clients to search for services, instead of
service providers searching for clients)
 Travel directories
 Website
 Social Media
 Search Engine Optimization (SEO) and Pay-Per-Click (PPC) 
 Hiring marketing agency to promote services (e.g., Hotel traffic
builders)
 Partner with booking websites like Trip-Advisor
  Credit unions
TYPES OF FINANCIAL SERVICES
 Banks
 Credit-card companies,
 Insurance companies,
 Accountancy companies
 Consumer-finance companies,
 Stock brokerages, investment funds,
 Individual managers and
 Some government-sponsored enterprises
FINANCIAL SERVICE MARKETING
STRATEGIES

 Content Marketing – the importance of content and  underlying

changes
 Google Ad-Words and display – managing multichannel
 SEO
 Apps and mobile first including new emerging mobile-first banks
 User Experience and Conversion rate optimization
 Emerging technology – Bit coin, Block chain and digital share dealing
 Social Media – Customer services and acquisition, paid social
 CRM
 IFA (Independent Financial Advisor) and investment advisor
services
SERVICE MARKETING STRATEGIES FOR LOGISTICS
 Assurance of Safety
 Real time tracking,
 Overnight delivery,
 Low transit time etc
 Trade magazines/journals: Easiest way to reach target audience. 
 Trade fairs/exhibitions: Again, great way to promote to target
audience
 Word of mouth: Works well. It would be better to get the top
exporter from the area to start using your product and news will be
picked up by market intelligence channels easily. 
SERVICE MARKETING STRATEGIES FOR EDUCATION
 Branding / Reputation of the Institution

 Number of applicants keen to enroll in the course

 Past success rate of placement

 Faculty expertise

 Width of specialization offered

 Infrastructure facilities

 Fees
SERVICE MARKETING STRATEGIES FOR ENTERTAINMENT
 Lighting
 Hoardings
 Packages
 Washrooms
 Staircase,
 Hygienic environment,
 Food stalls,
 Ticket counters
 Air conditioners
 Parking Lot
 Sitting Arrangement
 Screens and special visual effects
SERVICE MARKETING STRATEGIES FOR PUBLIC UTILITY IT
SERVICES

 A public utility (usually just utility) is an organization that

maintains the infrastructure for a public service (often also
providing a service using that infrastructure).
 Public utilities are subject to forms of public control and
regulation ranging from local community-based groups to
statewide government monopolies.
 Strategies
 Reliability of administration
 Customer service offices are well accessible
 Opening hours of the office should be adequate
 Period and speed of administration should be adequate
 Training level of administrators should be adequate
 Courtesy and patience of administrators should be adequate
 Compliance of administrators should be adequate
 Flexibility of administrators should be adequate
PRICING OF SERVICES

PRICING STRATEGY
 Costs Based

 Competition Based

 Value Based
SERVICE MARKETING
TRIANGLE
Branding challenges and
opportunities

 Savvy customers
 Brand proliferation – extensions
 Media fragmentation – more no of medias
 Increased competition
 Increased costs
 Greater accountability – meeting profits
(CMO- turnover – 23 months)