Market Practices of Pasalubong Delicacy Basis:

For Enhanced Marketing Strategy

Researchers:
Cara May B. Aminoso
Reza P. Delos Reyes
Angela T. Ignacio
 Background of the Study

In demand as evident, food, is taking a

great share of the market and to life of every
individual, just as Filipinos are starting to have
the feel of enjoying quick merienda and
dessert. Filipinos are artistic and very good in
making food experiment. Some of the food
made become the town specialty that when
you visit the place, they will surely offer you
their unique delicacies. 
 STATEMENT OF THE PROBLEM

1. What are the market practices of pasalubong

retailers? In terms of Product, Price, Place,
Promotion (4Ps) and Company, Customer,
Competitors (3Cs).
2. What are the most effective market practices of
pasalubong delicacies of retailers?
3. What input could be drawn from the results of
the study as basis for enhanced marketing
strategy?
 Theoretical Framework
Marketing mix is general phrase used to
describe the different kinds of choices
organizations have made in the whole process
of bringing a product our service to market.
The 4ps is one way – probably the best-known
way of defining the marketing mix, and was
first expressed in 1960 by E J McCarthy. The
4ps are the product (or Service), Place, Price
and Promotion (McCarthy, 1960).
 Cont. ..
According to Kenichi Ohmae customer,
competition and company are three factors that
are important for a strategic positioning in the
market. A company should always pay attention
to and be aware of all three areas. It should be
monitored in advance to respond promptly to
changes in these areas and to act in a timely
manner.
 Conceptual Framework
Independent Variables Dependent Variables Input

 
 
 
 
 
 
Business Profile:    
 
Market practices of   
 
Location of Business Pasalubong   Basis
delicacies retailers in For
Years of Business Terms of: Enhanced
Operation   Marketing
Price Strategy
Estimated Weekly Net Place
Income Promotion
Product
  Company
Customer
Competitor  
 
 
 
 
 
 Significance of the Study
The Result of the study would be beneficial to the following:

• Owner. The result of this study would help the owner to come up a plan and to
create strategies to adopt in their business operation.
• Students. The result of this study would help the students who are interested
to put up the same business in the future by formulating the appropriate
market approach.
• Future Researcher. The result of this study would provide ideas and knowledge
for future researchers who will further conduct research related to this subject.
It can also be one of their references when similar study will be conducted.
• Entrepreneurs. This study will help the entrepreneurs decide on what product
they should sell and what business to put up. It will also help them to know the
difference between assumption and facts of a product and be able to
understand how to make the product better and cast a much bigger net to get
the full scope of the market.
 Respondents of the Study
The respondents of this study
were the 16 licensed owner of the
Pasalubong Delicacies in Roxas City
proper. The researchers wanted to
determine the existing market
practices and their marketing
strategy.
STATEMENT OF THE FINDINGS
PROBLEM
1. What are the The study found out the kind of
Pasalubong delicacy products
market practices offered are Piaya, Biscutcho,
of pasalubong Barquillos, Banana chips, Banana
retailers? crackers and also offered cake,
Biscottin and pies. that the place
In terms of 4Ps of the pasalubong delicacy store
and 3Cs? are safe for the customers and
they maintain the cleanliness of
the facilities. the promotion of
the respondents includes others
forms of advertisement such as
multimedia and word of mouth.
company of the Pasalubong
delicacy retailers their strengths
are the saleable products that
they offered and they Hiring
good staff to create customer
value customers of the
respondents convince by the
word of mouth and offered
discounts they offered.
competitors of respondents are
also those who operate a
pasalubong delicacy business.
The pasalubong delicacy range
are those products they offered
CONCLUSION
The respondent revealed that their
practices are selling different kind
of product and the most saleable is
piaya in all of their delicacy. The
price of the pasalubong delicacy
manifestation of the price their
discount they offered and the place
market practices applied by the
pasalubong retailers. The
promotion marketing strategies of
pasalubong delicacies used in order
to promote their products are done
through word of mouth. The
market practices of company of
pasalubong reatailres most are
create some activities to create
customer value and customer
relationship within the staff . And
the customer of the pasalubong
retailers provide good
accommodation and good personal
selling to attract customer. The
market practices of competitors of
pasalubong retailers is good
implementation by its product by
the company.
 STATEMENT OF THE FINDINGS CONCLUSION
PROBLEM
2. What are the The most effective market practices of The researchers
most effective retailers they are selling new foods assuring conclude that the
them to clean and closed the packaging of effective market
market practices food. They offer low food prices or those on practices of retailers
of pasalubong a tight budget Retailers are selling at a place their daily used is
delicacies which easily to access by the customer they selling new and
do open up early to earn huge profits. different delicacy to
retailers? Retailers are offering free shipping orders gain more profit,
The most effective practices of the retailers they also provide
is that they have been renaming their good
company name so that they will no they will
have also improve their product design and accommodation to
that the quality of their food is that retailers their customer. The
are using a good relationship with their retailers approached
shopkeepers and also to their buyers to quickly when
know their merchandise giving the company assisting customers.
to a shoppers of good facilities and stores to
buyers to get interest and give the buyers
wants.
 STATEMENT OF THE
PROBLEM INPUT

3. What input could be Based on the results the input scan be drawn from
this study are; Pasalubong retailers must increase
drawn from the results the focus on the customer needs by focused on
of the study as basis for customer services offered and also the promotion
enhanced marketing strategy, and offering a superior customer
experience from start to finish.
strategy? Provide better business facilities by quick services
and customer value in Pasalubong Delicacies
Retailers, It much easier to earn profit and potential
saving and build a better pasalubong Delicacies
Retailer operation.
Enhance to process and by making of product and
for the safety packaging also the facility.
 Recommendation
The researchers recommended that it is very
good idea to put up a Pasalubong shop near on
the public place we're people can easily buy. We
also recommend to retailers to used mass
communication and commercialization to
improve their daily routine to enhance their
sale. Pasalubong retailer must enhance their
good relationship by understanding and friendly
with their customer. This is the strategy that can
be used by the future owner of pasalubong
delicacy retailer. It will be worthy to render the
good quality of product and service to the
customers.
THANK YOU!