How to build an MVP as a

non-­‐tech founder
 Agend
• aWhat is an MVP?
• How to
• Don’t quest for users, go for
tangible market
• Go as Niche as possible
• Bootstrap
• Don’t wait, start awareness now
• Go SAS
 Perfect example of a non-tech
founder who made it big?

KEVIN
ROSE-
FOUNDER of:
What is a
MVP?
Minimum Viable Product
• The version of a new product which allows
a team to collect the maximum amount of
validated learning about customers with the
least effort.
Why a
MVP?
Why a
MVP?
When you’re starting to develop a new app,
whether mobile or web, doing an MVP is the
best way to do it because it’s lean and
agile. Meaning for more versions faster and
often to create the best, ultimate app.
MVP Cost Quotes
Big MVPs Cost & Time estimation
(TNW)
 you build it
So ? How d o
f u l l y ?
S u c c ess
1.Don’t quest for users, GO
for a tangible market.
People make the mistake of
going after thousands of
users.
About how many startups
fail?
90% of them.
Remember Napster?
$ 33.5 million into a
platform GOODBY
E
Them, along with
MySpace,
failed to evolve
with their user
needs, yet they
had millions of
users.
2. Go as Niche as
possible
How to get a niche product…

Find a problem to solve

It’s more engaging and later profitable.

Kitchen cabinet software,

niche eh?
 With niche, you
get…

More effective networking,

more effective marketing, and
room for expansion.
If you want to go BIG, think small.
3. Bootstrap
it.
Initially, you might start off with NOTHING
for the initial costs of your business but
what you have in your piggy bank.
Only 16% of business
owners take a
paycheck from their
start up their first
year
You might NEVER get money from
investors EVER
 That’s good, you’re debt free & won’t
owe any money to anyone but yourself.
AND you are not beholden to
anyone. You are your OWN
BOSS
So, use your
resources
This means…
• Having interns

• PR/market yourself (contact

press and media, Social Media)

• Outsource
4. Don’t wait, start your
awareness now.
Stop worrying, you can start telling people
about your product now.
We built your MVP in 2 months. You don’t
start marketing it until one year later…..

Why wait that long?

 Don’t focus too hard on perfection.

Don’t concern yourself with bug fixes.

Your agency can fix those as time goes
by.
 Why waiting hurts…
• Someone else can get to
your niche market 1st.
• You spent all of your
investment or personal money
already and you never quite
launched.
Resulting in a

failure
5. Go
SaaS
A software as service
in which applications
are hosted by a SaaS
service provider and ?
made available
through the internet.
Why
SaaS?
It’s an estimated 21 billion dollar market by 2015
(Statspotting)
 SaaS benefits
-Easier administration
-Automatic updates
-Compatibility (All users have same
software version)
-Easier collaboration
-GLOBAL accessibility
Point is…You don’t need to be a tech
person to build an MVP. Follow these
steps and you can easily build your app
and service product into something
successful.
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New York, NY 10010

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