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C. Michael Hall
Professor, Department of Management, University of Canterbury, Christchurch, New Zealand
Docent, Department of Geography, University of Oulu, Finland
michael.hall@canterbury.ac.nz
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Sustainable consumption: ³the consumption
of goods and services that meet basic needs
and quality of life without jeopardizing the
needs of future generations.´ (OECD 2002)
Implies a reduction in the throughput of
resources
requires a shift from a linear economy to a
circular economy so that inputs of virgin raw
material and energy and outputs in the form
of waste requiring disposal decline
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Production Consumption
Supply chains
m
Philosophical origins
SlowFood locates its
philosophical origins in
the 17th-century writings
of Francesco Angelita,
who considered slowness
a virtue and, believing that
all creatures bore
messages from God, wrote
a book about snails.
Mission
Influence
Substantial profile in media
Ark of Taste, promotion of biodiversity, µtraditional¶
landscapes, regional products and traditional methods
Influencing hospitality & restaurants, - usually at high
end
µSlow¶ label proving attractive for some markets, and
influencing marketing and promotion - lifestyle
positioning - now being applied to tourism, ie µSlow
Cities¶
Ethical Food
How green do you want your bananas?
Co-op ballots members on ethical issues
(3 Sept 2007) - including environmental
impact
Consideration of µFood Miles¶ or µAir
carried¶ stickers by other supermarket
chains in addition to country of origin
information
SLOm TOURISM?
Travel to consumer lifestyle positioned eco-gastronomic
products, marked by heritage, tradition, authenticity and
µthe local¶
VS
Actually traveling µslower¶ in terms of consuming less
over the whole period of the trip
- travelling locally, reducing distance travelled, travelling
slower, staying longer
- consuming less energy on a net basis
VS
Another tourism marketing cliche
PRODUCT LIFE SPANS AND SUSTAINABLE
CONSUMPTION
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Efficiency More productive use of +## ,
materials and energy
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