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By
Kumar Krishanu Mukherjee(064)
Shipra (098)
Soumya Chakrabarti(109)
 1983- Dominos
Pizza opened its
Started by Monaghan first international
brothers. Headquarters franchise at
located in Michigan, US. Canadau

1970

JAPAN

1960 1980

200 franchises Entered the Expanded to

in US Australian other 16 foreign
markets countries
    


 
  





 


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Japanese did not eat much cheese
Real estate was very expensive
Fast-food restaurants are not
considered as good employers
Japanese are not entrepreneurial
 Banks do not lend to small businesses.
High Population density
High per capita income
Wide acceptance of delivery
concept
Substantial Westernization

Consultant Concluded: Japan was not ready for a pizza

delivery service
X S
ED
HE HEADQUAR
ERS
mpressed by

he rapid Growth in the US and
abroad.
Monaghan¶s Enthusiastic
description of Domino¶s
operating methods
  


 
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Exclusive rights to develop &

franchise stores in Japan
 54 Domino¶s outlets all over Japan.

1989

Sales figure touches $43 m.

Started in Azabu district,
okyo.

1988
Found a group ready to consume
home delivered pizzas
Most successful foreign
operation.
Second best market in terms of
royalty income.
1985
     

 

  

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Colored menu cards on
expensive papers
 dropped in mailboxes by
Part time workers

No on premise restaurant
services.

o have a pizza, you have to
order and wait to eat it at home.
Domino¶s have small outlets as
real estate is expensive and
hard to find.
No franchisees.
Fresh ingredients are bought
from a sister company which
are cooked into pizza
immediately.
Extensive training in art of
making pizzas is provided by
Domino University.
Strives for international
uniformity of both product and
operating methods.
Each store pays 3% of sales for
promotional funds.
Domino¶s Pizza
nternational ± Happy with
the decision of entering
Japanese market.

Hardworking, Diligent and

team oriented workers.

For establishment of
operation, DP sent
experienced veterans.
Concepts«
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