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• Theoretical Approaches
• The Difference Approach argues AGAINST the assumption that women are
socially inferior to men.
• It states that the different conversational styles of women and men are the
result of socialization processes during which girls and boys learn to use
language in different ways.
Early works: Robin Lakoff
• Women are more linguistically polite than men and that women
use “super-polite” forms such as euphemisms.
• She concluded that women were more polite than men in a wide
of different contexts in New Zealand.
• Similarly, Morgan maintains that investigating gender and race can and
have the potential to move African American women and other women
of colour to the centre of language and gender studies.