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Conformity
Pressure to change own behavior to match that of others.
Minter, Katherine P., and Elmhorst, William J. Psychology. Pearson Education, Inc., 2012.
“Prudential: Everybody’s Doing It.” Youtube, uploaded by Prudential, 13 May 2013,
https://www.youtube.com/watch?v=BgRoiTWkBHU.