Impact of E-commerce as an Adjunct

in the Profitability of selected

Business Establishment in
Tuguegarao City
TERESA BATTUNG, MBA
MCNP-ISAP
International School of Asia and the Pacific
Alimannao Hills, Peñablanca, Cagayan, Philippines
 Background
• In recent years, technology changes the way we
interact, communicate and see ach others which
lead into a better, effective and efficient, more
advance environment we have in this present
days.

• The birth of technology is the beginning of

innovation which pushes boundaries into
different aspects in which even in business,
technology has a big impact which paves way tot
the birth of e-commerce.

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 Purpose of the study

ASSESS THE IMPACT OF E-COMMERCE AS AN ADJUNCT TO THE

PROFITABILITY OF BUSINESS ESTABLISHMENTS IN TUGUEGARAO CITY.

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 METHODOLOGY

Tis study used the descriptive inferential research design

among the 100 business owners in Tuguegarao City.

Self made questionnaire was used.

Descriptive statistics was used : MEAN

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 Result
Marketabilit Profitability
y Management
4.32
4.24
4.40 Great
Great Impact
Great Impact Impact

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 CONCLUSION
• The results of this study
suggest that the use of e-
commerce has a great impact
to the business establishments
around Tuguegarao.

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 RECOMMENDATIONS

• Wider scope of the study is highly recommended.

• For the establishments not to use only Facebook as
their platform. They should include other e
commerce platform for ore profitability.
• For the next researchers to include the comparison
of the result of this study to other locale such as to
other cities in the community.

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010
 Thank you!

International School of Asia and the Pacific isap.edu.ph @MCNPISAPOfficial @MCNP_ISAP

Alimannao Hills, Peñablanca, Cagayan, Philippines adminoffice@isap.edu.ph @mcnpisapofficial (078) 304-1010