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Games publishers

The Role of a video game


publisher


• The role of a video game publisher is that they produce actual copies of the games. In
order to manufacturer the games they have to pay the cost for development
advertising the games to inform the audience. They need to have a lot of money
to back the publishers as they normally pay the cost for development for the
games upfront so need to be major international companies. They can also be a
console manufacturers. The video game publisher can have a designer within the
company which is called in-house publisher.
Nintendo
N in te n d o w a s fo u n d e d in S e p te m b e r 2 3 , 1 8 8 9 in Ja p a n .
T h e th re e o f N in te n d o 's m o st im p o rta n t to p se llin g g a m e s a re S u p e r M a rio w h ich h a s th e h ig h e st se llin g
sta tistics o f 4 0 . 2 3 m illio n . S e co n d is Le g e n d o f w ith 6 . 5 1 so ld a n d th e th ird m o st p o p u la r is Z e ld a 2 : T h e
a d ve n tu re o f lin k w h ich so ld 6 . 5 1 m illio n .

T h e a d ve rtisin g m a te ria ls w h ich N in te n d o u se a re T V a d ve rtise m e n ts to in fo rm p e o p le w h a t is th e m o st


p o p u la r a n d la te st g a m e o u t is to p u rch a se . T h e y a lso h a ve o n lin e a d ve rtise m e n ts su ch a s p o p u p s , th is is
g o o d fo r th e ir b u sin e ss a s th e y a d ve rtise th e ir g a m e s b y u sin g d iffe re n t a d ve rtisin g m a te ria ls to a ttra ct a
m a ssive a u d ie n ce to b u y th e ir g a m e s.
T h e g e n re s o f g a m e s w h ich th e y m o stly d istrib u te a re a ctio n / a d ve n tu re , p la tfo rm a n d sp o rts. S u ch a s G . I.
Jo e , D o n ke y K o n g a n d W iisp o rt re so rts.
N in te n d o is ta rg e te d to w a rd s a lla g e s a s th e re d iffe re n t typ e s o f g a m e s a n d g e n re s fo r p e o p le w ith d iffe re n t
in te re sts. T h e y h a ve sim p le a n d stra ig h t fo rw a rd g a m e s w h ich is fu n a n d e d u ca tio n a l fo r kid s w h ich th e y
w o u ld lo ve a n d a p p re cia te , a n exa m p le fo r th is is D o ra th e E xp lo re r. B o ys o n th e o th e r h a n d w o u ld b e
in te re ste d in fo o tb a llg a m e s su ch a s Fifa , th is w o u ld a p p e a l to th e m a s th e y ca n co m p e te w ith th e ir frie n d s.
W h e re Ju st D a n ce w o u ld m a in ly a p p e a lto g irls a s th e y ca n p la y a s a g ro u p w ith th e ir frie n d . W h ich w o u ld
m a ke it fu n a n d e n jo ya b le to p la y.
T h e M e d ia co n su m p tio n fo r N in te n d o is stre a m e d th ro u g h th e in te rn e t, ra d io , T V a n d b ill b o a rd s E TC in b y
m a rke tin g it w o u ld p e rsu a d e a n d e n co u ra g e th e p u b lic to b u y g a m e s.
N in te n d o a re a p u b lish e r fo r vid e o g a m e s w h ich h a s b e co m e Ja p a n ’ s th ird m o st su cce ssfu lly g a m e s in d u stry.

Interesting facts about Nintendo

Nintendo is one of the oldest companies known across the world as it began in 1889. However in 2009 Nintendo
sold 2.5 systems every second. They have retailed over 565 million hardware items and the company have also
sold 3.4 billion software units.

http://en.wikipedia.org/wiki/Nintendo
Electronic Arts
E A w a s fo u n d e d o n M a y 2 8 , 1 9 8 2 b y Trip H a w kin s

T h e a d ve rtisin g m a te ria ls w h ich E le ctro n ic A rts u se a re b illb o a rd s fo r o u td o o r a d ve rtise m e n t fo r p e o p le


w a lkin g p a st a n d d rive rs to se e w h ich th e la te st g a m e s a re o u t to p u rch a se . R a d io co m m e rcia ls a n d T V
a d ve rtise s fo r th e ir g a m e s w o u ld b e a n a d va n ta g e fo r E A a s th e re w o u ld b e a n in cre a se in sa le s, a s m o re
p e o p le w o u ld w a n t to b u y th e ir g a m e s. H o w e ve r a n o th e r a d ve rtisin g m a te ria lw h ich th e y a lso u se a re
n e w sp a p e r a n d m a g a zin e s.

T h e th re e o f E A ’ s m o st im p o rta n t to p se llin g g a m e s a re M a rio w h ich so ld 2 4 0 m illio n in 1 9 8 1 , th e se co n d


is Po ké m o n w h ich so ld 2 0 7 m illio n o n Fe b ru a ry 2 7 , 1 9 9 6 . H o w e ve r th e th ird m o st p o p u la r g a m e is Te rtis,
125 million sold in June 1985 .

T h e g e n re s o f g a m e s w h ich th e y m o stly d istrib u te a re ra cin g , first p e rso n sh o o te r, life stim u la tio n , th e


e xa m p le s fo r th is a re N e e d fo r S p e e d N itro , M e d a lo f H o n o u r. E A d o n o t fo cu s o n o n e typ e o f g e n re , th e y
p ro d u ce a w id e ra n g e o f o th e r g e n re ’ s a s w e ll. T h is w o u ld a p p e a lto th e a u d ie n ce a s th e y ca n ch o o se a
g a m e w h ich a p p e a ls a n d in te re sts th e m w h ich th e y ca n fin d e n jo ya b le .

E A is ta rg e te d to w a rd s b o th m a le s a n d fe m a le s, th is is b e ca u se th e y h a ve g a m e s w h ich a re a im e d
to w a rd s b o ys a n exa m p le fo r th is is B a ttle fie ld . T h is w o u ld a p p e a lto th e m a s th e y ca n p la y a n d co m p e te
w ith th e ir frie n d s, th e g a m e is fa st p a ce d w h ich m a ke s it excitin g fo r th e p la ye r to p la y. P la ye rs ca n g a in
p o in ts w h ich th e y ca n sp e n d o n sp e cia lw e a p o n s a n d ca n a lso im p ro ve o n th e ir ch a ra cte rs fo r fre e .
W h e re a s S im s is ta rg e te d m a in ly to w a rd s g irls, th is is b e ca u se th e y ca n cre a te a n d co n tro l th e ir o w n
ch a ra cte rs in a re a llife exp e rie n ce in th e g a m e , a lso th e S im s a g e s, ca n live to 9 0 S im ’ s d a ys.

E le ctro n ic A rts is a n w o rld w id e d e ve lo p e r, se lle r, p ro d u ce r a n d su p p lie r o f vid e o g a m e s it d e ve lo p e d in to


a n in h o u se g a m e s d e ve lo p e r a n d b a ckin g s fo r o th e r co n so le s in th e 1 9 9 0 ’ s a n e xa m p le fo r a co n so le is
N in te n d o W ii.

Interesting facts about EA


The business shuts down the Japanese expansion studio which is called EA Japan. However they only
Produced one game which was Theme Park DS port. Another fact about EA is that the business
sold music and soundtracks from it most popular games which they sold in Apple's iTunes music store.
Ubisoft
U b iso ft w a s fo u n d e d in 1 9 8 6 , it is a Fre n ch vid e o g a m e p u b lish e r.
T h e a d ve rtisin g m a te ria ls w h ich U b iso ft u se to m a rke t th e ir g a m e s a re b y T V a d ve rtise m e n ts, w o rd o f m o u th
is ve ry p o p u la r a s if a lo t o f p e o p le a re ta lkin g a b o u t th e g a m e s p e o p le w o u ld w a n t to p u rch a se th e m . T h e y
a lso a d ve rtise b y u sin g b illb o a rd s a n d o n lin e p o p u p s.

T h e th re e to p se llin g g a m e s fo r U b iso ft a re R a ym a n 2 2 m illio n so ld w h ich is th e h ig h e st sta tistic so ld . To m


C la n cy ’ s R a in b o w S ix is se co n d w ith 2 0 m illio n so ld , a n d th e th ird m o st p o p u la r g a m e fo r U b iso ft is To m
C la n cy ’ s S p lin te r C e llw h ich so ld 1 9 m illio n .

U b iso ft is a im e d to w a rd s b o th m a le s a n d fe m a le s, th is is b e ca u se it is th e w a y o f so cia lisin g , a n e xa m p le fo r


th is is p la yin g a s a fa m ily o r frie n d s. Yo u ca n a lso cre a te yo u r o w n p o w e rfu lch a ra cte rs w h e n co m p e tin g w ith
o th e r p e o p le . T h e y ta rg e t p e o p le w ith d iffe re n t a g e s a n d in te re sts, su ch a s U B I W o rld is a im e d to w a rd s yo u n g
g irls a ro u n d 8 -1 1 ye a r o ld s. A s yo u ca n cre a te h a irstyle s, je w e lle ry a n d d e sig n yo u r o w n h o u se , th e re a re a lso
o th e r fu n a ctivitie s to ch o o se fro m . W h e re a s C a llo f Ju a re z: B o u n d In B lo o d is a im e d to w a rd s b o ys a ro u n d 1 5 -
1 8 ye a r o ld s. T h is w o u ld a p p e a lto th e n a s it is p a cke d w ith fu lla ctio n a n d vio le n ce in M e xico . T h e m e d ia
co n su m p tio n fo r U b iso ft is a llo f th e ir g a m e s p ro d u ce d h a ve a llth e sa m e p la tfo rm o f P C .

U b iso ft is a p u b lish e r a s w e lla s a p u b lish e r fo r vid e o g a m e s, th e y h a ve h e a d o ffice s in M o n tre u il- S o u s- B o is


in Fra n ce . H o w e ve r th e g a m e s co m p a n y h a s stu d io s in 1 7 co u n tie s a s th e g a m e s b u sin e ss is g lo b a l.

Interesting facts about Ubisoft

As the company is global they have so many studios around the world such as Romania, Paris, Montreal Etc.,
Ubisoft is one of the largest companies in Europe. As soon as it was created the company got deals from other
games companies such as EA and Sierra On- Line, this lead the company to grow and be successful.

http://en.wikipedia.org/wiki/Ubisoft