TIZI CAKE SHOP &

RESTAURANT

Syndicate 1 – YP61B
1. Arief Fathoni Argadian (29119019)
2. Irfan Mirza Pratama (29119021)
3. Meirsya Azzura Nabila (29119032)
4. Hanna Viany Octavia (29119141)
Business-Level Strategies

01 Competitive Advantage
Focused Differentiation

02 Competitive Scope
Narrow
Market Reader
The company prioritizes incremental
changes and becomes a follower or imitator
agile on the market
 INNOVATION VALUE CHAIN
The things that triggers to innovate in developing
products sold by Tizi Cake Shop & Restaurant is
looking at the condition of market conditions and
suppliers whether there are products that are
currently sold can be developed using new raw
materials or with the process of packing the product
in a new way, looking at the trend conditions on
product products that are being popular at the time
and the latter consider the ideas submitted by
consumers to the Tizi Cake Shop & Restaurant.
03

02

01
In the process of activity Idea Development/Idea

N
N
N

IO
Conversion, Tizi Cake Shop & Restaurant has successfully
O
O

SI

AT
SI

developed innovation products based on the year 2012 –

R
FU

ER
VE

2017 is Apple Crumble & Fish Fillet Tarragon Sauce. Both

IF

EN
N

ideas are chosen by the company because according to the

D

company's interest in the product is quite high and after

EA

EA
EA

selected from the capacity of the company's resources

ID

ID

allows to make the product.

ID
T/
EN
PM

Application of the idea of the product innovation Tizi Cake

Shop & Restaurant delivered by the management to the two
O
EL

parties namely the internal and external parties.

EV
D
EA
ID
INNOVATION

PRODUCT INNOVATION MARKETING INNOVATION

Tizi expanded its product line by adding Until now, Tizi still markets its products
two products: Apple Crumble and Fish using the words of mouth technique which
Fillet Tarragon. relies on the impression of the consumer
Fish Fillet Tarragon product and consumer experience that spreads the
is based on the decision of experience experienced after visiting Tizi
expanding new product line Cake Shop & Restaurant.
that is more focused on
products that provide And doing the company menu rotation
benefits to consumers in regenerates the old product and removes
Apple Crumble terms of health
product as one of the some products in the menu.
innovation products Tizi Cake Shop &
Restaurant taken from a typical Dutch
dessert dish, where in the Netherlands the
product is quite popular among masayarat
as a dessert that is usually served with
Honey or chocolate sauce. But the Apple
product Crumble presented by Tizi Cake
Shop & Restaurant presents an additional
5 FORCES ANALYSIS
ECONOMICAL SCALE
The process of selecting the
Production costs are one of the most
raw materials provided by the
influential things to the company in
supplier depends on the
determining the price of the products Supplier
Newcomer quality Substitution
as well as the
to be sold as well as the profit margins Factor
Threat Factor Product
standards Factor by the
specified
that the company will gain.
kitchen division this is crucial
for the company because the
BRAND LOYALTY
selected raw materials can
One factor supporting the existence of
affect the taste of products to
Tizi Cake Shop & Restaurant is the
be sold.
high sense of consumer loyalty to the
products – products offered by the
company.

The consumer's bargaining power to Substitution products here

Tizi Cake Shop & Restaurant can be
said, because the company has
Consumer segmented the target customers who
Factor will be on the middle and above, in
addition to segmenting targeted
market based on the price that has
been Defined by the company also
always keep the quality of products
sold to provide more value for
have different products but
have the same function.
Product innovations offered Substitution
are Apple Crumble and Fish Product Factor
Fillet Tarragon has a lot of
substitution products.
Therefore, Tizi Cake Shop &
Restaurant should keep the
quality and taste to suit the
5 FORCES ANALYSIS

Competitive Factor
Among Industry
Companies

Because the strategy taken by the company is a market

reader innovation product offered also follow the trend that
there is also in terms of marketing in general competitor
companies very onslaught market the products-product
through online media Due to the high increase of Internet
users year by year. So the level of competition in the product
is very high, but the thing that differentiates the product with
other competitors is the taste offered as well as the name
Tizi Cake Shop & Restaurant that has been known to make
products sold more trusted by consumers.
 AEXTERNAL NALYSIS
Bandung people's purchasing power
Overview of rising prices of raw is quite high, and the nutrition that
materials has become the hallmark of
restaurants in Bandung city
POLITICAL ECONOMIC

Using technology in marketing its Growth of the population

products, and then working with calculated to increase annually

motorcycle companies (Go-jek) to reach and nutrition with a strategic

unidentifiable consumers. place

TECHNOLOGY SOCIAL
 INTERNAL ANALYSIS
MANAGEMENT
The company makes quality requirements for
PRODUCTION
of raw material to be purchased by
The raw materials used in the
management in terms of ensuring the
manufacturing process are purchased
continuity of quality offered by Tizi as well
from suppliers who have long
as the presence of SOPs produced by the
collaborated with Tizi Cake Shop &
company so that the quality of the goods and
Restaurant to ensure the quality and
services given is sufficient for customers.
price of the raw materials determined by
the client
MARKETING
Also taking marketing moves to sell their
products in the traditional way that is word of
mouth. Now social media is growing to sell its
RESEARCH AND DEVELOPMENT
goods.
Tizi has begun developing the technology side by
FINANCE
developing a roasting tool that can be used
Gross Profit Margin = 0.67 Net Profit Margin = 0.42 quickly and also storage that wants to be
increased in capacity.
 Value Chain Strategy (PRIMARY)
A Inbound Logistic C Outbond Logistic
Tizi has good cooperation between raw
material producers, which are Tizi currently has adequate equipment
classified as long enough. These for storing raw materials to protect
producers are selected because they against damage etc. Food dishes are
need good quality, fresh raw materials also served with attractive plating and

B
every day. responsive waiters at orders received

Operations D Marketing and Sales

Tizi has an inherited menu and recipe
and that's a benefit it has. This makes Tizi is still dependent on Word of Mouth for

the difference, because the sauce used now but Tizi started to build social media

E
is very typical of

Service
Tizi today has a very strong loyalty for
customers. Tizi has also agreed not to open
branches to keep customers enjoying the full
taste and quality
VALUE CHAIN STRATEGY (SUPPORTED)

Currently, the company has Tight selection is carried out and Tizi is creating Tizi uses selection to pick
developed its IT with social the preparation process is technology to produce his suppliers so that they can
media and is working with an performed in order to provide food so his time is faster always access raw
online application (gojek) to accurate details on the job of the materials of good quality
provide convenience for employee
consumers

TIZI
Firm Technology
HRM Procurement
Infrastructure Development
DIFFERENTIATION STRATEGY TIZI

Develop a campaign with the nostalgia idea that targets older customers who
already have kids and even grandkids. For instance holding an event and that
year inviting popular artists.

Developing other products through the development of an R&D division that

TIZI focuses more on developing product innovation.

The products offered by Tizi Cake Shop & Restaurant are well known to
customers-both in the quality of the goods delivered and the taste offered, so
the product offerings give rise to greater value for the business that generates
a sense of loyalty towards customers. The only recipe owned by TIZI is a
differentiator with respect to other restaurants.
THANK YOU