What is

Search Engine Optimization?

By Skew Infotech Pvt Ltd
 ● What is Search Engine
Optimization?

● How Search Engine works?

Contents ● How SEO works?

● How to optimize for Google?

What is Search Engine Optimization?

SEO (Search Engine Optimization) is the process of managing content which can be found through
the organic search results of a search engine.

The benefits of SEO are, it’s free and passive web traffic month after month.

So how do you optimize your SEO content, and what are really the "rating factors?"

To respond to that, we need to first understand how search engines function.

How Search Engine Works?
How Search Engine Works?

● Search engines are like Modern Era libraries.

● They store copies of web pages instead of storing copies of books.
● When you type a question into a search engine it scans in its database of
all the pages and tries to return the most important results.
● To do so it uses an algorithm called a computer program.
● Nobody knows exactly how these algorithms operate but we have hints
from Google at least.
What Google Says on “How Search Works’?

● Search algorithms look at several variables to send you the most useful
details, including your query words, pages relevance and usability, source
knowledge, position and settings.
● The weight assigned to each element varies depending on the nature of
the question.

For Example - the content's freshness plays a greater role in reacting to

queries about current news topics than dictionary meanings do.
About Google - The Search Engine

Speaking of Google, most of us use this search engine — at least for web-
searching.
That's because by far it has the most trustworthy algorithm.
Having said that, loads of other search engines are also available for which you
can optimize.

Now, Let’s learn more about how search engines optimization work.
How
Search Engine Optimization(SEO)
Works?
How SEO Works?

SEO operates in basic terms by explaining to search engines that the content is the best outcome for
the subject under discussion.
It is because the aim of all search engines is the same: to give their users the latest, most important
results.

How you do that depends specifically on the search engine you are optimizing for.

When you want more organic traffic to your web pages then you need to consider Google's algorithm
and prepare for it. When you want to see more video clips, then this is all about the algorithm of
YouTube.
How To
Optimize for Google?
Optimizing for Google

Google is famous for the use of over 200 rating criteria. In 2010 there was also
talk way back that there could be as many as 10,000. No one knows what all
those rating factors are, but some of them we do know.

How? As we were told by Google and by many people. the similarities between
various factors and rankings by Google have been studied.

We will see those factors now. First coming is the important point of all:
Google ranks web pages, not web sites!

Just because your company is making stained glass windows doesn't mean
that every page on your web will rank "stained glass windows" for the query.
For different sites, you can rank for various keywords and subjects.

Now let's think about some of the issues that affect rankings and popularity of
search engines.
Crawlability

Before Google will even consider rating your content, it needs to know that it
already exists first.

Crawling is where Google follows links to certain pages they have not seen
before that they already know about.

They use a computer program called a spider to do this.

Mobile Friendliness

63 percent of Google searches come from mobile devices and every year this
number is increasing.

In 2018, Google also moved to mobile-first indexing, meaning they now use the
page's mobile edition for indexing and ranking.

Pages that aren't mobile-optimised contribute to disappointment. And even

though you rank and win the button, most people aren't going to hang around to
consume content.
Pagespeed

Pagespeed is the pace of loading your page.

It is also a Desktop and Mobile ranking element.

Why? For what?

Google needs to make its customers satisfied, once again.
If its users click on search results that take too long to load, this will lead to
frustration.
Search Intent

● It's easy to find a keyword or keywords you wish to rate for

● Then look with the search volume for appropriate keyword ideas.
● what a lot of people fail to recognize is that their page aligns with the
search purpose of their chosen keyword.
● Look at the top pages and ask yourself questions in order to recognize the
"3 C's of search intention.
○ Content Type
○ Content Format
○ Content Angle
Backlinks

This interprets backlinks as votes, in simple terms.

In general terms, pages with more votes tend to rank higher.

There are plenty of strategies to create links, but if you're new to the game, try
to build links to your best information material

For Example, A blog post or a free tool.

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