CORPORATE STRATEGY AND PLANNING

H. M. JHA “Bidyarthi”
Professor and Head
Department of Business Administration and Research
SSGM College of Engineering, Shegaon
 COVERAGE

Concept and Definitions of Strategy

Meaning of Strategic Management
Meaning and characteristics of
Strategic Management Process
 CONCEPT OF STRATEGY

Greek word - strategos

Generalship – the actual direction of military
force
Most debated term to mean a number of things
Hence different authors mean it differently
 William F. Glueck

Strategy is defined as a unified,

comprehensive and integrated plan
designed to assure that the basic
objectives of the enterprise are
achieved.
 Michael E. Porter

Strategy is developing and

communicating the organization’s
unique position, making trade-offs,
and forging fit among activities.
……………. It is basically a set of
decision making rules for the
guidance of organizational behavior.
 Alfred D. Chandler

Strategy is defined as the

determination of the basic long
term goals and objectives of an
enterprise and the adoption of the
courses of action and the allocation
of resources necessary for carrying
out these goals.
Establishment of basic long term
goals and objectives
Adoption of courses of action to
achieve these objectives
Allocation of resources
necessary for adopting the
courses of action
 Management

It is getting things done effectively

and efficiently through and with
people for achieving objectives.
 Strategic Management

Strategic management is defined as

a stream of decisions and actions
which leads to the development of
an effective strategy or strategies to
help achieve corporate objectives.
 Strategic Management Process

A process through which

organizations analyze and learn
from their internal and external
environments, establish strategic
directions, create strategies that are
intended to help achieve
established goals and execute these
 Strategic Management Process

A process through which

organizations analyze and learn
from their internal and external
environments, establish strategic
directions, create strategies that are
intended to help achieve
established goals and execute these
Strategic Management Process

Understanding environment,
establishing direction(s) /
objectives, creating strategies /
alternatives and their selection,
executing / implementing
strategies, achieving established
goals / controlling.
SUMMARY
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