Академический Документы
Профессиональный Документы
Культура Документы
Differential Analysis
Difference
Bullarama - 2 Competitors $212.61
Kamloops - 75 Customers $484.44 -$271.83
Bullarama - No Competitor $1,208.94
Kamloops - 125 Customers $844.44 $364.50
Bullarama - 1 Competitor $461.69
Kamloops - 100 Customers $664.44 -$202.75
Qualitative Analysis
Staying in Kamloops
Takeaway: The decision should not always be about the short-term profit.
Any decision made by the owners is going to have a huge impact on their business strategy.
SWOT Analysis
STRENGTHS WEAKNESSES
● Strong social media presence ● No vegetarian options on the menu
● Good quality, unique product ● Poor forecasting for sales
● Loyal and regular customers ○ Possible excess = waste
● Knowledge of the local market ○ Possible shortage = closing early
and loss of sales
OPPORTUNITIES THREATS
● Maintain and grow loyal customer base ● Loss of marketing/promotion opportunity
● Build on the strong market presence ● Loss of possible contract for future events
● Sell at more popular locations
● Generate higher profit
● Expand business locally
Questions?
Thank you!