Presented by RajKumar Chaurasiya

Roll no. 09
PGDM
Under the Guidance of
Prof. Preeti kaushik
 GLOBAL
PRESENCE
 Areas in Which I have Worked:

 Malad West Arham Marketing Distributor

 Kandivali West Arham Marketing Distributor

 Goregaon East Geeta Enterprises Distributor

Our Competitors
 Close Competitors :
Continued..
 Other Competitors:

& Local Ice Cream

Parlours
Work Summary
 Range Selling

 New Outlet Openings : 12 New Outlets

 Promotionof Epic Choco Truffle :

Sold whole Available Stock

 Promotion of Family Pack Scheme:

Slab 1 : 21 Outlets
Slab 2 : 9 Outlets
 Strength :
1. Good Brand Image.
1
2. Good Quality Products.
3. Innovative Brand. Weakness:
4. Affordable Pricing.
5. Available in Different SKUs

Opportunities :

Threats :
1.
1. Penetrating
Penetrating in
in to
to the
the Foreign
Foreign
Market.
Market.
2.
2. Introducing
Introducing Seasonal
Seasonal Ice
Ice
Creams.
Creams.
3.
3. Tie
Tie Ups
Ups with
with Restaurant
Restaurant Chain
Chain
Competitors
RECOMMENDATIONS

1. Service
2. Advertisement
3. Replacement policy
4. Proper distribution
5. Credit policy
Continued...
 
1. Service:
It is the most vital factor in the success of any brand. There is no doubt that
Amul services are good but it needs little more improvement to completely
capture the market.

2. Advertisement:
This is the most important factor that affects both, sales as well as the
consumers attention. Amul has to take aggressive advertising centered
strategies especially for newly launched products, as awareness of it is low.
& Specifically for Frozen Products.

3. Replacement policy:
Retailers take a step back to promote Amul products because of their
Replacement Policies. It has to give certain kind of replacement policy to
make its product more acceptable to the outlets.
Continued...
4. Distribution:
The replenishment is average and often-damaged material came because
of improper handling by distributors due to this it is difficult to retain the
customer. The Number of distributors operating in an area was also very
low in number which also adds to improper distribution.

5. Credit policy
The company should give credit period policy to their distributors so that it
will lead to increase in their sales and gain more customers. Part Payment
facility should be provided to the relators with credit period of 7 days.
 
6.Seasonal Flavours :
There Should be seasonal flavours as well in our portfolio apart from our
Existing Popular flavours.
 
Continued...
7.Tempreture Maintainence Bag :
. A small Bag which can help to maintain the temperature of Ice
Cream should be provided to the Delivery boy so that the ice
Cream does not gets melt while Delivering in the Shops located
at the interior.
 
8.Amount Contribution :
The Company should increase it's contribution in the total
amount of Fridge.
So that Retailers have to pay less amount. This will subsequently
help in increasing the number of Outlets.