CHAPTER 6: FINDING ANSWERS

THROUGH DATA COLLECTION

B Y: H A Z E L M A R I A N N E L . M A R I A N O
 DATA COLLECTION

• It is the process of gathering and

measuring information on variables of
interest.
established systematic way
answers to research questions
AIMS OF DATA COLLECTION
A N S W E R S T H R O U G H D ATA C O L L E C T I O N
 AIMS

• To get information for analysis. The data

collected serves as a basis for analysis.
Without analysis no specific inferences
can be drawn on the questions under
study.
 AIMS

• To get idea about real time situation.

Data collected serves a purpose to
understand and speculate the current
real time position of market, country or
anything else.
 AIMS

• For comparison between two situations.

It may be also used in comparing any
two situations as in by collecting data
and doing comparative analysis.
 INTERVIEWING METHOD
A N S W E R S T H R O U G H D ATA C O L L E C T I O N
 INTERVIEW

• It may be defined as two-way

systematic conversation between an
investigator and an informant, initiated
for obtaining information relevant to as
a specific study.
• It involves face-to-face conversation
between the investigator and the
respondent.
 INTERVIEW

• It involves not only conversation, but

also learning from the respondents’
gestures, facial expressions and pauses,
and his environment.
• It requires face-to-face contact or
contact over telephone and calls for
interviewing skills.
 TYPES OF INTERVIEW

• Personal Interview
• Telephonic Interview
• E-mail Interview
• Group Interview
• Individual Interview
 HOWEVER…

• Interviews are time and cost intensive,

which limits the number of respondents
that can be included in the research
project.
 HOWEVER…

• Researchers have to interview at least

30 respondents, which is usually
feasible and acceptable in descriptive
research.
• Interview guide contains question in
sequence that a researcher will ask the
respondents. This can include clarifying
and probing questions.