RETAILMARKETING

RETAIL MARKETING

By:
SHWETA SHETTY
NIHARIKA SINHA
SHIVAM
 RETAIL MARKETING?

Retail Philosophy — By the people, for the

people and of the people.

Retailing involves selling products and

services to consumers for their individual or
family use.

As the final link between consumers and

manufacturers, retailers are a vital part of the
business world. Retailers add value to
products by making it easier for
manufactures to sell and consumers to buy.
Reliance Retail reported a turnover of Rs.
1,30,566 crore for the financial year 2018-19. As
on 30th Sep 2019, Reliance Retail operates
10,901 stores across 6,700+ cities with a retail
area of over 24.5 million sft.
 MAJOR PLAYERS IN ELECTRONIC INDUSTRY
Croma is an Indian retail chain for consumer
electronics and durables. Tata Group company
Infiniti Retail runs Croma stores in India.
Infiniti
Retail Ltd is a 100% subsidiary of TATA Sons.
woolworths, one of the world‘s leading
retailers, provides technical and strategic
sourcing support

eZone, is the electronics and consumer

durable
specialty store from the Future Group, and
displays numerous brands,it enables the
consumers to experience electronics
through
three dedicated zones – Liberation ,
experience
and home
It remains to be one of the leading destinations for
offline shopping in Maharashtra and off late they
have expanded across the country as well.
From a small store launched in Mahim in 1967
today the chain has 69 stores across Pune, Delhi,
Gujarat, Haryana and Uttar Pradesh.
ABOUT RELIANCE DIGITAL
● Reliance Digital is a consumer durables and
information technology concept from Reliance Retail.
It is a subsidiary of Reliance Retail, which is a wholly
owned subsidiary of Reliance Industries.
● Reliance Digital is a consumer electronics company
in India. The first Reliance Digital Store was opened
on 24 April 2007 in Delhi. Currently there are around
2,000 Reliance Digital and Reliance Digital Xpress
Mini Stores in around 600 cities in India.
● Reliance digital is a unique store concept built
around reliance retail‘s core philosophy – customer
centricity and a hassle free store experience.
● Reliance digital is a one stop shop for all technology
solutions in the field of consumer electronics, home
appliances, information technology and
telecommunications.
PRODUCT AND SERVICES FROM RELIANCE
 STORE MANAGER

CMO

MATERIAL OPERATION

ORGANIZATIONA
L STRUCTURE
HR

VISUAL MERCHANDISE

CRM

OPERATIONS

SALES PERSON
PROMOTIONAL ACTIVITIES
INVENTORY
● The product replacement is done by head office as per the daily data
feed by the particular retail.
● The number of suppliers were 3 to 4. They don't claim to provide the
lowest price in the market but they try to provide good quality on
premium price along with services.

RECRUITMENT
● The post of managers are filled by the head office while the ground
sales people are recruited by the particular retail team from the local
area.
● They were in charge of training the sales person and performance of
the particular retail shop.
 GRID LAYOUT
• Customers can move quickly
through an efficient floor space
using standard fixtures and
displays.

• The presentation is uniform

and comfortable due to its
popularity, creating a seamless
customer experience.

• Design simplifies inventory

control for the retailer - a key
to retail strategy that
THANK
YOU!!