NTCC Internship

Aditya Panda
BBA+MBA (sem 7)
Roll No. 20
Introduction

 This report is will explore the strategies of Unhu and understand the
perception of customers to understand the problems faced by them in the
professional lives and how they can benefit from the program provided by
Unhu.
 The purpose is to not only understand the customer’s perception towards such
program, but also how it can be used by Unhu to influence their strategies.
Thus, helping in their business development and maximize the potential of
the business model.
About the company

 Unhu is a Management Training Company that got funded on 6 February 2019

with an investment of $90,000 for its unique and simple solutions to the core
problem of skills & lack of money that people face every day. Founded by
Kshitij Doval in 2018, the company operates in Amity Innovation Incubator,
Amity University, Noida.
 Vision: to create a domestic as well as a globally competitive workforce.
 Mission: to affect 100,000 people's lives by 2022 by making them competent
enough to be earning an average annual revenue of $30,000 (More than ₹20
Lakhs per annum).
Business Model of Unhu

 B2C model:
 Focuses on the conversion of customers into trainees for one out of 3 programs; Full stack development,
Digital marketing or Art of Sales & negotiation.

 L1 Bridger's Program worth ₹999/- (Industry Specific Knowledge)

 1-month program,
 Library access through project specific prerequisite video courses,
 4 Industry Expert Webinar Sessions,
 1 Weekly Q&A, Weekly Guest Webinars,
 Certification of completion,
 Exclusive Telegram Group Access,
 Personality Test,
 Skill Index Certification.
Business Model of Unhu cont.

 L2 Evolution Program worth ₹14,999/- or ₹6999 for 3 months each (Implementation)

 3-month program,
 1-3 Client Projects,
 5-day Management team access,
 Personal connectivity with Industry Expert & other trainees through Flock,
 Work Experience Certificates for each project completion.
 Industry Expert available once a week.

 L3 Executive Program ₹79,999/- or ₹7000 for 12 months each (Result)

 1-year program,
 100% results where you will make back the money you invested,
 24x7 mentorship,
 Free ticket to Quarterly Meetup Event worth Rs. 5,000/-
 1-10 Client Projects
 Industry visits.
B2B Model

 Deals with businesses that are identified to be in the need of services such as
digital marketing to increase their customer base and brand awareness or full
stack development of their website to improve the user experience.
 These are taken as client projects, which is completed by the trainees under
the guidance of the industry experts. The project is finalized by the company
to ensure maximum results and minimum errors.

 Starter Plan: Rs.5000/month

 Social media Ad copy creation & targeting (2 ads per month)
 Website Copywriting & Design
 Guarantee of 100-1000 leads per ₹3,000 Ad Campaign
Cont.
 Premium Plan: Rs.10000/month
 All features of Starter Plan included
 Email Copywriting & automation (5 emails per month)
 Digital Marketing & SEO of website
 1 Social Media Post & 2 Stories per day (Instagram & Facebook)
 Server and Domain Purchase & Management
 4 Blog articles per month
 Payment integration for online payments
 Influencer Marketing
 Monthly report of online business performance

 Enterprise Plan: Rs.25000/month

 All features of Premium Plan included
 Access for up to 5 members
 1hr Weekly Virtual Sales coaching
 Guaranteed increase in sales conversions
 Sales, Negotiation, Persuasion and Closing Online Course Lifetime Access
Integration of B2B and B2C model

 The client projects given by the companies will be provided to the enrolled
trainees of a specific program, who will directly work under the guidance of
industry experts. As the project is completed from the trainee’s side, Unhu
finalizes the projects to rectify any error and be as effective & result driven
as possible.
Research Methodology

 Type of Research:
 Majorly the research conducted is primary. The research available is descriptive.
Descriptive research is a study used to represent the participants in a precise manner.
 Two ways of descriptive research used in this report:
 Survey, defined as a brief interview or discussion with an individual about a specific
topic. Google forms is used to collect the response of the survey.
 Observational, defined as a technique of observing and recording the participants’
actions. This is done after the survey, during the following up process is conducted to
understand their needs.
 The research is on understanding the challenges faced by people in their professional
lives, which helps in identifying their need for a suitable program. There are 3 programs,
so based on their profile and knowledge, a suitable program is recommended. Based on
the survey and follow up interactions, they are considered as qualified prospects.
Objectives

 Understand the challenges faced by people in their professional lives,

followed by a suitable sales procedure.
 Analyze the effectiveness of market research when identifying different
market segments and impact of the marketing strategy.
 Understand the limitations in the strategy of Unhu and recommend steps to
improve.
Survey Results

Fig .1- From the above diagram we can say that 66% of male respondent are interested in our
skill development program where as only 34% of female respondent showed interest in the
same program.
Fig.2- From the above diagram we can say that mostly the post-graduation, under graduates
and the working professionals are interested in this program of skill development. 51% of
post graduates, 26% of under graduates and 18% of working professionals showed their
interest.
Fig.3- From the above diagram we can say that people with finance background face major
high income skill problem. 74.7% people with finance background, 61.50% with marketing
background, 38.50 with Digital Marketing background, 12.70% with backend technology
development, 10.20% with front-end technology development and only 2.40% with HR are
interested in company’s program of high income skill development.
 Fig.4- From the above diagram we can say that 65% of respondent are yet to start earning,
11% of respondent earn 0-3 lakh per annum, 15% of respondent earn 3-5 lakh, 6% of
respondent earn 5-10 lakh per annum, 2% of respondent earn 10-15 lakh per annum and only
1% earn 15-25 lakh per annum.
 Fig.5- From the above diagram we can say that 7% of respondent wishes to make 3-5 lakh
per annum, 20% of respondents wishes to earn 5-10 lakh per annum, 11% wishes to earn 10-
15 lakh per annum, 57% of respondent wishes to earn 15-25 lakh per annum and 5% of
respondent wishes to earn more than 25 lakhs per annum.
Fig.6- From the above diagram we can say that 23.40% of respondent think that they fall in
category 1 of their opted industry, 29.80% of respondent think that they fall in category 2,
32.20% of respondent think they fall in category 3, 10.70% of respondent think they fall in
category 4 and 0 respondent think they fall in category 5 of their opted industry.
 Fig.7- From the above diagram we can say that 2.40% of people think that they possess all
the skill, 45.40% of respondent thinks that they lack communication skills, 69.80% of people
think they lack in work experience, 54.10% of respondent think they lack latest technology
knowledge, 27.30% of respondent feel they lack proper degrees, 46.30% of people think they
lack relevant certifications, 59% respondent think they lack a strong network, 52.20% of
respondent thinks they lack pope Mentoring and 52.20% of respondent feels they lack High
income skill.
 Fig.8- From the above diagram we can say that 64% of people need more time and
information, 28% of respondent are interested in L1 Bridger’s program, 7% of respondent are
interested in L2 Evolution program, 1% of respondent are interested in L3 Executive
program.
Conclusion

 The company has adopted a very unique and impressive idea of skill development and enhancement. It is solving a
very important problem of bridging the gap between theoretical knowledge and its implementation in practical
world. This study helped us to understand even though after having such a unique idea why is company not able to
get it’s accepted market share and also helped us to underline the best sales channel with maximum return on
investment for Unhu. The research result suggests company should invite enrolment from Post graduates, graduates
and also from working professional but should also try to expand its target market meanwhile by creating more
brand awareness.
 With this research, it was understood that many people who showed their interest in the program were hesitant to
invest in it because of the lack of brand trust of Unhu since it is not established yet.
 The best sales channel with Maximum Return on Investment for Unhu is post graduate students focused to build
their career and enhance their knowledge.
 Mostly people from the technical background showed interest in doing client projects because of the high
requirement of practical knowledge and their own awareness of the field.
 On the other hand, digital marketing prospects were interested in first learning the basics of the digital marketing
and understanding the program provided by Unhu.
 As for the business model, the integration of B2C and B2B model shows high potential mainly due to both
complementing each other. Client acquisition result in more client projects for the trainees to work in. Meanwhile,
it adds another source of revenue, but also brings a few potential risks.
Recommendation

 As effective as the social media campaign was. The brand awareness and trust was
not strong enough to get mass audience converted. For this, a workshop will be
conducted to have a direct interaction with students, working professionals, as well
as the parents.
 The whole process of the business model needs to be organized by anticipating the
potential problems that might occur as this business model also comes with a few
risks.
 Company should involve itself in promotional activities, marketing schemes and
strategies should be made for companies benefit.
 Though company is generating maximum revenue through Post graduate students, it
should also focus on under graduates, working professionals and freelancers.
 Another way to increase awareness of the whole program is being part of startup
expos, which will have both potential customers as well as clients.