ABRAHAM MASLOW

NEED HIERARCHY
 MASLOW’S HIERARCHY OF NEEDS
• Abraham Maslow was born in New York in
1908 and died in 1970

• Abraham Maslow developed the Hierarchy of

Needs model in 1940-50s.
•
ABRAHAM MASLOW
MASLOW’S HIERARCHY OF NEEDS
MASLOW’S HIERARCHY OF NEEDS
• Physiological needs
• Safety and Security needs
• Love and belongingness needs
• Esteem needs
• Self actualization needs
MASLOW’S HIERARCHY OF NEEDS
• Physiological needs air, food, drink, sex,
sleep, etc.

• Safety and Security needs ; shelter, protection

from animals , security, order, law, etc.
MASLOW’S HIERARCHY OF NEEDS
• Love and belongingness needs ;
• need to be considered in work group, family,
and need for affection, relationships etc.
• Esteem needs;
• self-esteem, achievement, mastery,
independence, status, dominance, prestige,
managerial responsibility, etc.
MASLOW’S HIERARCHY OF NEEDS
• Self actualization needs;
• realising personal potential, self-fulfillment,
seeking personal growth and peak
experiences.
MASLOW’S HIERARCHY OF NEEDS
“A musician must make music, an artist must
paint, a poet must write poetry,
If he is to be ultimately at peace with himself.
What a man can be, he must be.
He must be true to his own nature.
This need we may call self actualization”
MASLOW
 HIERARCHY OF NEEDS
• Adapted hierarchy of needs model (1970s)
including cognitive and aesthetic needs.
• Although these aspects were referred to as
additional aspects of motivation,
• Maslow did not include them as levels or
stages within his own expression of the
Hierarchy of Needs.
•  
HIERARCHY OF NEEDS
 HIERARCHY OF NEEDS
• Adapted hierarchy of needs (1990s) including
transcendence needs 
• Although these aspects were referred to as
additional aspects of motivation,
• Maslow did not include them as levels or
stages within his own expression of the
Hierarchy of Needs.
•  
HIERARCHY OF NEEDS
 HIERARCHY OF NEEDS

• 5. Cognitive needs - knowledge, meaning, etc.

• 6. Aesthetic needs - appreciation and search
for beauty, balance, form,
• 8. Transcendence needs - helping others to
achieve self actualization.
 HIERARCHY OF NEEDS
• The Maslow's Hierarchy of Needs five-stage
model below is clearly and directly
attributable to Maslow;
• Later versions of the theory with added
motivational stages are not so clearly
attributable to Maslow.
• These extended models have been inferred
by others from Maslow's work. 
 Need revision?

• Yes?

• Or

• No?