FOOD AS INTANGIBLE ASSET

PRESENTED BY: JITENDRA KHATRI

072/BAE/10
 INTRODUCTION

• EVERYONE REQUIRES FOOD

• MOST PEOPLE ENJOY IT
• RICH CULTURE SURROUNDING FOOD
• OVER THE PAST FEW YEARS, WE HAVE
WITNESSED A RISE IN FOOD FOCUSED MEDIA
AND CULTURE
• WHAT WE EAT AND WITH WHOM WE EAT CAN
INSPIRE AND STRENGTHEN THE BOND
BETWEEN INDIVIDUALS, COMMUNITIES AND
EVEN COUNTRIES
 OBJECTIVE

• TO KNOW OTHER CULTURES

• TO SHARE OUR OWN CULTURE
• TO BRIDGE GAPS IN OUR COMMUNITIES
• TO CREAT NEW RELATIONSHIPS AND
UNDERSTANDINGS
• TO OPEN DOORS FOR CULTURAL CURIOSITY
AND UNDERSTANDING WITH UNKNOWN
PEOPLES
 RESEARCH QUESTIONS

• HOW FOOD INFLUENCE OUR DAILY LIFE AND

CULTURE?
• HOW FOOD CAN BRIDGE THE GAP BETWEEN
PEOPLES?
• WHAT ARE THE MOTIVES AND BARRIERS TO BUY
FOOD?
• DOES LOCAL FOOD SURROUNDS THE SAME VALUES
FOR DIFFERENT CATEGORIES OF CONSUMERS?
 SCOPE

• FOOD TELLS US SOMETHING ABOUT A

CULTURE’S APPROACH TO LIFE.
• WE GET TO KNOW ABOUT DIFFERENT
CULTURES.
• CULTURE, HABITS, RITUALS AND TRADITION CAN
BE EXPLORED THROUGH FOOD AND THE WAY
OTHERS PERCEIVE IT.
• PORMOTION AND ADVERTISEMENT OF BOTH
FOOD AND CULTURE
• OPENS DOORS FOR CULTURAL CURIOSITY
 LIMITATIONS

• FOOD IS A SITE NOT JUST FOR SHARING

MEANING BUT ALSO AS A PLACE WHERE WE
STRUGGLE OVER MEANING.
 REFERENCES

• N. DIANE-ISIS. Consumers’ perception of local food: A study of students of the University of Florida in
the United State
• NEVANA STAJCIC. Understanding culture: Food as a means of communication
• Food as a Cultural Meeting Place: sharing your Intangible Cultural Heritage. https://
saskmuseums.org/blog/entry/food-as-a-cultural-meeting-place-sharing-your-intangible-cultural-heritage
• PAMELA GOYAN KITTLER, KATHRYN P. SUCHER, MARCIA NAHIKIAN NELMS. Food and Culture
• CHAU B LE. What Food Tells Us About Culture https
://freelymagazine.com/2017/01/07/what-food-tells-us-about-culture/
• JONATHAN PRATTER. Food and the Intangible Cultural Heritage: A Mini-Research Guide
https
://fcilsis.wordpress.com/2019/09/04/food-and-the-intangible-cultural-heritage-a-mini-research-guide/
• JEAN-JACQUES BOUTAUD, ANDA BECUŢ, ANGELICA MARINESCU. Food and culture. Cultural
patterns and practices related to food in everyday life.
• [Re]wiring Food Network - A Strategic Framework for Food System Planning https://
issuu.com/jckchoy/docs/rewiring_food_network
• Food For All: Inclusive Neighborhood Food Planning in North Austin  
https
://issuu.com/atxsustainability/docs/food_for_all_final_070616.compresse